Email & SMS Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the complete lifecycle of email and SMS campaigns, encompassing scheduling, creative development, testing, deployment, and performance evaluation.

• Spearhead the creation of campaigns, which includes designing templates, image slicing, placing creative elements, selecting audiences, conducting quality assurance, and facilitating deployment.

• Collaborate with Brand Marketing, Creative, Merchandising, and Analytics/CRM teams to execute campaign strategies effectively.

• Develop and manage the monthly schedule for email and SMS communications.

• Oversee daily quality assurance processes with cross-functional stakeholders.

• Track, analyze, and report on metrics such as open rates, click-through rates, conversions, and emerging trends.

• Design and implement A/B tests for subject lines, content, sending times, and creative assets.

• Lead the adoption of AI tools for drafting copy, audience segmentation, quality assurance, and reporting tasks.

• Test new tools to enhance campaign workflows during peak periods while maintaining brand integrity.

• Incorporate customer insights to enhance audience segmentation expertise.

• Ensure compliance with regulations such as CAN-SPAM, CASL, GDPR, and others that apply.

• Remain updated on the latest trends, tools, and best practices in email and SMS marketing.

• Promote process enhancements across teams.

• Establish ownership of the campaign calendar, set up A/B testing schedules, and implement at least one AI-driven process within the first six months.

⛳️ Requirements

• A bachelor's degree or equivalent qualification.

• 1–3 years of practical experience in email marketing.

• Demonstrated experience using generative AI tools or AI features within email/SMS platforms to enhance productivity and outcomes.

• Strong analytical skills with the capability to convert campaign data into actionable insights.

• Knowledge of email marketing regulations such as CAN-SPAM, CASL, and GDPR.

• Exceptional attention to detail and the ability to manage several campaigns at once.

• A curious mindset and a readiness to experiment, combined with sound judgment in determining when human review and brand voice are crucial.

• Employment is subject to a background check, including verification of previous employment dates.

• This position is not available to and cannot be occupied by a resident of B.C.

🏝️ Benefits

• Paid time off policies.

• RRSP matching.

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Options for supplemental benefits.

• Employee discounts across the brand portfolio.

• Perks for cooking classes.

• Wellness events.

• Recognition programs, including monthly spotlights and Golden Whisk awards.