Email & SMS Marketing Manager – E-Commerce

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the email and SMS marketing strategy and implementation using Klaviyo.

• Design, schedule, test, and enhance promotional campaigns.

• Develop and refine automated workflows, including welcome series, abandoned cart reminders, browse abandonment, post-purchase follow-ups, win-back strategies, and retention efforts.

• Segment audiences based on customer behavior, purchase history, and engagement levels.

• Oversee campaign calendars aligned with promotions, product launches, and critical selling periods.

• Collaborate with creative and e-commerce teams on messaging, offers, and campaign materials.

• Conduct A/B testing on subject lines, content, offers, timing, and target audiences.

• Monitor email deliverability and maintain list health.

• Analyze revenue, conversion rates, engagement, and retention metrics.

• Utilize performance data to continually enhance email and SMS outcomes.

⛳️ Requirements

• Extensive practical experience with Klaviyo.

• Demonstrated experience in email and SMS marketing within e-commerce or direct-to-consumer (DTC) sectors.

• Proven ability to create intricate automated workflows and customer journeys.

• Strong grasp of audience segmentation, personalization, and lifecycle marketing.

• Proficient in analyzing revenue, conversion, open rates, click rates, and retention metrics.

• Exceptional copywriting, merchandising, and promotional skills.

• Familiarity with A/B testing and optimizing campaign performance.

• Knowledge of email/SMS deliverability and compliance best practices.

• Experience in marketing consumer products is advantageous.

🏝️ Benefits

• Fully remote work arrangement.

• Opportunities for growth and career development.

• Chance to innovate and make a significant impact.

• Collaboration with global teams across diverse geographies.