Email Marketing Specialist, Klaviyo

This is a fully remote position, open to applicants in South Africa, +2 more countries.

📋 Description

• Take responsibility for the complete email execution cycle, including campaign builds, automations, A/B testing, segmentation, and performance reporting within Klaviyo.

• Create, test, perform quality assurance, launch, and monitor Klaviyo email and SMS campaigns, encompassing batch sends, behaviorally triggered messages, and automated lifecycle journeys.

• Accurately schedule campaigns across various client accounts and ensure timely and correct launches.

• Configure dynamic content blocks and conditional logic to enhance relevance and personalization.

• Choose images, format text, and guarantee that the final output adheres to brand standards.

• Construct and manage email flows and automations, including triggers, conditions, content, and timing.

• Support and execute SMS campaigns within Klaviyo.

• Diagnose flow issues and document flow logic and modifications.

• Create targeted audience segments utilizing Klaviyo filters, conditions, and custom attributes.

• Maintain list hygiene and segmentation across client email databases.

• Establish and conduct A/B tests across campaigns and flows.

• Monitor and enhance email performance while identifying trends at both campaign and journey levels.

• Provide actionable insights to internal stakeholders and clients.

• Deliver regular email performance reports featuring historical comparisons, channel benchmarks, and recommendations.

• Develop client-ready slides and presentations that translate metrics and insights into charts and bullet points.

• Leverage open rates, CTR, conversion rates, and deliverability metrics to inform optimization strategies.

• Engage in recruitment, executive, client, assessment, background-check, and offer stages as necessary.

⛳️ Requirements

• A minimum of 3 years of practical experience in email marketing execution, preferably in a dynamic agency or DTC e-commerce setting.

• Extensive knowledge of Klaviyo for campaign setup, flow creation, segmentation, and analytics.

• At least 2 years of experience working with Shopify.

• Proven track record in creating and launching A/B tests and clearly reporting on their outcomes.

• Proficient in Excel and Google Sheets, including data export, templates, basic formulas, and effective formatting.

• Comfortable transforming performance data into straightforward, client-ready slides featuring charts and bullet points.

• Strong grasp of segmentation and its application to enhance campaign performance.

• Detail-oriented with a demonstrated ability to perform thorough quality assurance before each deployment.

• Fluent in written and spoken English.

• Available Monday to Friday during US business hours, with some flexibility for time-sensitive updates.

• An updated resume is required.

• A brief Loom video (1 to 2 minutes) introducing yourself, detailing your Klaviyo experience, and showcasing one campaign or flow you built, including results.

• Only candidates who submit a Loom video will advance to the next stage.

• Nice-to-have: experience in building and launching SMS campaigns within Klaviyo or Postscript.

• Nice-to-have: background in DTC or e-commerce.

• Nice-to-have: experience with loyalty programs and lifecycle strategies related to loyalty segmentation.

• Nice-to-have: working knowledge of HTML and CSS for minor edits and resolving formatting issues in email templates.

• Nice-to-have: familiarity with Google and Meta ad platforms.

🏝️ Benefits

• Paid Time Off according to company policy.

• Observance of holidays as per company guidelines.

• 100% remote work setup.

• Bi-monthly payment in USD (on the 15th and 30th).

• Opportunity to work within a data-first agency that fosters a rigorous analytical culture and serves a focused, high-quality e-commerce client roster.

• High-ownership role in email execution with a direct impact on campaign performance across multiple client accounts.