Email Marketing Specialist – Contractor

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of email marketing for five consumer-facing insurance brands throughout a six-month project.

• Collaborate with the head of digital marketing to establish email strategy.

• Create and manage a continuous promotional, retention, and nurture email calendar.

• Suggest sending frequency by brand, segment, and season.

• Identify campaign opportunities associated with launches, seasonal demand, renewals, and promotions.

• Highlight cross-sell and upsell opportunities while managing cross-brand suppression.

• Craft subject lines, preview text, body content, and calls to action.

• Tailor copy and voice for various brand audiences.

• Collaborate with brand stakeholders on creative assets and routing.

• Design, build, write, and quality assure triggered lifecycle programs and automations.

• Document automation logic, triggers, delays, branches, suppression rules, and exit criteria.

• Develop and maintain segmentation based on behavior, product or policy type, lifecycle stage, geography, and engagement.

• Monitor list health and implement remediation, sunset, and re-engagement campaigns.

• Oversee inbox placement, sending-domain reputation, authentication, and compliance with bulk-sender regulations.

• Create and troubleshoot responsive email HTML/CSS and ensure proper rendering across clients, devices, and dark mode.

• Manage sending-domain warm-up and volume ramp plans.

• Apply email accessibility principles.

• Report on email engagement, conversion rates, revenue or bound-policy contributions, unsubscribe rates, and deliverability metrics.

• Maintain UTM taxonomy and reconcile performance in GA4, call tracking, and Salesforce attribution.

• Provide weekly performance snapshots and monthly summaries with prioritized action items.

• Analyze underperforming sends and propose specific improvements.

• Ensure compliance with CAN-SPAM, TCPA, and GDPR/CASL regulations.

• Route insurance copy for compliance review.

⛳️ Requirements

• Must reside in the United States.

• Must have legal authorization to work in the United States.

• Required hands-on experience with Campaign Monitor, including independent creation of segments, dynamic content, journeys/automations, custom fields, list imports, and templates.

• Over 4 years of experience in email marketing execution and strategy, including lifecycle and triggered programs.

• Proven ability to write conversion-driven email content and adjust voice for distinct audiences; portfolio or work samples are necessary.

• Basic knowledge of email HTML/CSS.

• Practical understanding of deliverability, including SPF/DKIM/DMARC, reputation management, list hygiene, and bulk sender requirements for Gmail/Yahoo.

• Familiarity with GA4 and UTM-based attribution.

• Experience in conducting structured A/B tests and analyzing results.

• Awareness of CAN-SPAM and TCPA regulations.

• Capability to manage competing priorities across multiple brands or business units with minimal supervision.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• 401(k) plan with company matching contributions.

• Paid time off.

• 11 company-paid holidays.

• Employee Ownership Program.

• Opportunities for professional development.

• Owner Referral Program.

• Work from home reimbursement for remote/hybrid positions.

• Canary emergency financial assistance program.

• Life/AD&D Insurance.

• Confidential Employee Assistance Program.

• Health Savings Account with company contributions.

• Short-term disability coverage.

• Optional supplemental accident, critical illness, and hospital insurance.

• Employee discounts.

• Additional Wealth Financial Wellness Program.

• Various Time Off Programs.