Email Marketing Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and schedule around 6–8 email campaigns weekly across various brands.

• Create and design emails in Klaviyo, adhering to each brand's visual identity and standards.

• Utilize principles of layout, typography, imagery, and hierarchy to produce thoughtful, on-brand emails.

• Compose and/or enhance email content, subject lines, and calls to action (CTAs).

• Segment audiences based on customer behavior, engagement metrics, and campaign goals.

• Arrange campaigns and conduct checks prior to dispatch.

• Analyze open rates, click-through rates, conversions, revenue, and engagement metrics.

• Present performance reports and pinpoint opportunities for enhancing future campaigns.

• Assist in testing and optimizing creative elements, messaging, audience segmentation, and sending strategies.

⛳️ Requirements

• Junior to mid-level experience in CRM/email marketing.

• Practical experience with Klaviyo is a must.

• Strong design sensibility and confidence in working within diverse brand identities.

• Proficient in constructing polished emails from provided brand assets and creative guidelines.

• Excellent copywriting and editing capabilities.

• Solid understanding of CRM segmentation and target audience strategies.

• Ability to confidently interpret campaign data and derive actionable insights.

• Highly organized, capable of managing campaigns for multiple brands concurrently.

• Detail-oriented, particularly in relation to links, formatting, audience selection, and scheduling.

🏝️ Benefits

• Opportunity to work with a dynamic team across various brands.

• Gain hands-on experience in email marketing and CRM strategies.

• Flexible work environment and potential for professional growth.