Email Marketing Manager

This is a fully remote position, open to applicants in Kentucky.

📋 Description

• Take charge of the daily email marketing calendar while executing promotional, product, educational, and seasonal campaigns.

• Create campaign briefs and collaborate with the Creative team on messaging, copy, and design.

• Oversee campaign segmentation, scheduling, quality assurance, and deployment.

• Organize email communications related to promotions, product launches, and vital ecommerce initiatives.

• Manage, develop, and continually optimize automated email flows using Klaviyo.

• Handle welcome, abandonment, post-purchase, cross-sell, replenishment, winback, and reactivation email journeys.

• Identify gaps in the customer lifecycle and create new automated journeys to enhance repeat purchases and lifetime value.

• Manage subscriber lifecycle communications, including onboarding, education, upcoming orders, retention, and churn prevention.

• Construct customer segments based on purchase behavior, engagement, subscription status, product preferences, and lifecycle stage.

• Design and implement A/B testing across subject lines, creative elements, offers, messaging, cadence, and audiences.

• Monitor email performance, analyze outcomes, and provide reports and recommendations to the Director of Retention.

• Take ownership of and optimize website popups, banners, overlays, and other onsite conversion tools.

• Develop and refine email and SMS acquisition programs across websites, paid media, promotions, partnerships, and other customer touchpoints.

⛳️ Requirements

• A minimum of 3 years of experience in email, lifecycle, retention, or ecommerce marketing.

• Proficient experience with Klaviyo and Shopify is essential.

• Experience in building and optimizing automated email flows is required.

• Strong knowledge of segmentation, personalization, A/B testing, and email deliverability is necessary.

• Previous experience with subscription-based ecommerce businesses is highly preferred.

• Excellent analytical skills with the ability to translate data into actionable insights.

• Exceptional project management, communication skills, and attention to detail.

• Familiarity with Recharge, Skio, Rebuy, or similar ecommerce tools is an advantage.

• Experience in CPG, wellness, food & beverage, supplements, or hemp/cannabis industries is a plus.

• Travel requirement is less than 10%.

🏝️ Benefits

• Health insurance with a company contribution towards the base plan for employees.

• 100% paid dental and vision insurance for employees.

• Paid time off in accordance with company policy.

• $75 per month employee stipend for Cornbread Hemp products.

• 50% discount on the Cornbread Hemp website.

• Opportunities for professional development and career advancement as the organization grows.

• Flexible and remote working options.

• A collaborative and supportive work environment.

• Significant strategic autonomy to own and enhance retention initiatives.