Email Marketing Expert

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of email revenue objectives across various Shopify stores.

• Strategize and implement monthly campaign schedules for each brand.

• Coordinate campaigns with product launches, seasonal events, and inventory priorities.

• Evaluate weekly performance metrics, including RPR, CTR, placed order rate, and flow-versus-campaign distribution.

• Develop and enhance core Klaviyo flows such as Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Sunset, Back-in-Stock, and VIP.

• Categorize lists based on purchase behavior, engagement levels, browsing activity, and anticipated LTV.

• Oversee deliverability, focusing on sender reputation, SPF/DKIM/DMARC authentication, list hygiene, and maintaining spam complaints below 0.1%.

• Create conversion-driven email content, including subject lines, body text, and CTAs.

• Utilize PAS and AIDA direct-response frameworks tailored to each brand's voice.

• Design mobile-optimized emails using Klaviyo's editor or Figma.

• Conduct and document single-variable A/B tests for subject lines, sending times, layouts, and CTA positioning.

• Manage the complete email channel across multiple stores, encompassing strategy, copy, design, and Klaviyo execution.

⛳️ Requirements

• Minimum of 3 years in email marketing for DTC/eCommerce, with practical experience in Klaviyo.

• Proven track record of success evidenced by email-driven revenue, RPR, flow performance, and enhancements in deliverability.

• Capability to handle multiple brand accounts concurrently while maintaining quality and meeting deadlines.

• Strong skills in copywriting and design.

• Knowledge of deliverability aspects: sender reputation, authentication, inbox placement, and list hygiene.

• Experience with Shopify Plus and the DTC technology stack is preferred.

• Proficiency in HTML/CSS for creating custom email templates is a plus.

• Familiarity with AI tools for subject lines, personalization, or workflow automation is advantageous.

• Experience managing multiple brands or agency accounts with diverse audiences is a benefit.

• A portfolio demonstrating relevant work is required.

🏝️ Benefits

• Fully remote work from day one, allowing you to work from anywhere.

• Annual team retreats at various physical locations.

• An AI-first culture supported by tools and budget.

• Exposure to multiple brands, providing ample learning opportunities.

• Opportunities for career advancement toward Retention Lead or Head of Lifecycle as we grow.