Senior Email Marketing Specialist

This is a fully remote position, open to applicants in Iowa.

📋 Description

• Implement promotional email campaigns, ensuring localization and personalization for the participating branch locations.

• Craft and design email content and visuals, utilizing AI tools when appropriate.

• Develop, proofread, quality assure, and schedule different versions of campaigns.

• Verify accuracy of links, offers, personalization, disclaimers, and specifics related to each branch.

• Distribute proofs to branches and oversee requested modifications.

• Monitor monthly email dispatch volume and leads per branch.

• Aid in creating and sustaining automated billing for branch email and lead activities.

• Implement marketing automation campaigns across email, SMS, and customer data-driven interaction points.

• Collaborate with the Lifecycle Strategist to enhance customer journeys through testing, content revisions, segmentation, and performance enhancements.

• Assist in the development of landing pages and forms.

• Support the assessment of a new marketing automation platform and the transition of Eloqua automations.

• Ensure the precise and timely execution of campaigns, improved performance of emails and journeys, efficient localization, dependable branch-level reporting and billing, and support during the transition from Eloqua.

⛳️ Requirements

• Proven experience in executing email marketing or marketing automation campaigns.

• Keen attention to detail with the ability to manage multiple versions, deadlines, and stakeholder requests.

• Familiarity with a marketing automation platform or email service provider, such as Eloqua, Salesforce Marketing Cloud, Marketo, HubSpot, Braze, Iterable, or similar.

• Excellent writing capabilities and fundamental design sensibility.

• Comfort in working with campaign data, reporting, audience lists, and branch/location-specific details.

• Proficiency in utilizing AI-enabled tools to assist in content creation, personalization, quality assurance, and workflow efficiency.

• Strong organizational skills with the capacity to develop repeatable processes.

• Preferred: Experience with localized, franchise, dealer, branch, or field marketing initiatives.

• Preferred: Experience with Eloqua or marketing automation platform migration projects.

• Preferred: Knowledge of SMS, landing pages, forms, and customer journey orchestration.

• Preferred: Basic HTML/CSS knowledge for troubleshooting emails.

• Preferred: Familiarity with Excel, Power BI, CRM reporting, or automation of billing/reporting.

🏝️ Benefits

• Personalized talent development plans.

• Opportunities for cross-functional experiences.

• Prospects for career advancement through personal and professional growth.