Email Marketing Specialist

This is a fully remote position, open to applicants in Colombia, +3 more countries.

📋 Description

• Develop and configure marketing emails within HubSpot Marketing Hub utilizing the drag-and-drop editor along with custom HTML/HubL templates.

• Create and sustain reusable, modular email templates and custom modules.

• Implement personalization tokens, smart content, dynamic modules, and segment audiences effectively.

• Construct responsive HTML emails for HubSpot and external email distributions.

• Establish and conduct quality assurance for one-time campaigns, nurturing sequences, and automated workflows.

• Test emails across major platforms including Gmail, Outlook, Apple Mail, mobile devices, and others.

• Execute pre-send quality assurance checks that encompass links, UTMs, personalization, rendering, accessibility, and spam assessments.

• Design and manage A/B tests for subject lines, CTAs, layouts, preview text, and timing of sends.

• Monitor email deliverability, bounce rates, spam complaints, engagement metrics, and sender reputation.

• Analyze email performance through HubSpot dashboards and compile weekly/monthly reports.

• Leverage HubSpot AI tools, such as Breeze, to enhance production efficiency and optimize campaigns.

• Maintain documentation and best practices regarding templates, testing, audience segments, and campaign performance.

• Collaborate with marketing, design, and content teams to transform campaign briefs into responsive, personalized, and high-performing email experiences.

⛳️ Requirements

• Over 3 years of practical experience in building and deploying marketing emails in HubSpot Marketing Hub.

• Proficient in HubSpot's email builder, custom modules, and HubL templating language.

• Understanding of HTML and CSS for email, including inline styling and table-based layouts.

• Experience in crafting responsive emails that display correctly across Outlook, Gmail, Apple Mail, and mobile devices.

• Familiarity with HubSpot workflows, lists, lifecycle stages, personalization, and contact properties.

• Comprehensive knowledge of email quality assurance and testing methodologies.

• Experience in A/B testing and analyzing email performance metrics.

• Strong attention to detail and capability to manage multiple campaigns at once.

• Excellent written and verbal communication skills in English.

• HubSpot Marketing Software and/or Email Marketing certifications are preferred.

• Familiarity with QA tools such as Litmus, Email on Acid, or similar platforms.

• Understanding of email deliverability concepts, including SPF, DKIM, DMARC, list hygiene, and sender reputation.

• Experience integrating HubSpot with Salesforce, Zapier, Make, or other platforms.

• Knowledge of accessibility standards for email communications.

• Basic experience with Figma or Adobe Creative Suite is a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Flexible working hours and remote work options.

• Opportunities for professional development and training.

• Comprehensive health and wellness benefits.

• Collaborative and inclusive company culture.