Email Marketing Coordinator

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create engaging email content that reflects brand voice and aligns with campaign goals

• Develop creative briefs for design and content teams

• Oversee campaign assets and facilitate stakeholder review and approvals

• Construct and conduct quality assurance on email campaigns, ensuring links, personalization, segmentation, images, and mobile responsiveness are accurate

• Review email previews across various devices and inboxes prior to sending

• Schedule and launch campaigns in accordance with the marketing calendar

• Ensure campaigns comply with brand, legal, and accessibility standards

• Write SMS content that aligns with campaign messaging and brand tone

• Develop SMS campaigns and flows using Klaviyo

• Schedule SMS campaigns while ensuring accurate audience targeting

• Conduct quality assurance on SMS campaigns before their launch

• Compile and distribute weekly performance reports for SMS

• Analyze A/B testing results and offer actionable recommendations

• Monitor metrics such as open rates, click rates, conversions, unsubscribe rates, and revenue

• Identify areas for campaign performance enhancement through testing and optimization

• Maintain the email and SMS marketing calendar

• Collaborate with Creative, Merchandising, and Marketing teams

• Ensure assets and approvals are secured before launch deadlines

• Keep campaign documentation and processes up to date

• Achieve KPIs including timely launches, minimal QA errors, engagement rates, revenue targets, punctual reporting, testing frequency, and accuracy in setup/segmentation

⛳️ Requirements

• 1–3 years of experience in email marketing, lifecycle marketing, or digital marketing

• Familiarity with Klaviyo or a comparable email marketing platform

• Strong skills in copywriting and proofreading

• Exceptional attention to detail and a quality assurance mindset

• Excellent organizational and project management abilities

• Ability to manage multiple deadlines in a fast-paced setting

• Proficiency in Google Workspace (Docs, Sheets, Slides)

• Preferred: Experience with A/B testing and campaign analysis

• Preferred: Basic knowledge of HTML/CSS for email

• Preferred: Experience with ecommerce or direct-to-consumer brands

• Preferred: Understanding of email deliverability best practices

🏝️ Benefits

• Remote work opportunities within Canada

• Full-time employment