Email Marketing Automation Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Create and develop multi-branch HubSpot workflows from the ground up.

• Design lead scoring models that reflect property management buyer behavior.

• Establish segmentation criteria based on portfolio size, unit count, market, and product line.

• Develop lifecycle-stage email flows that encompass lead nurturing, trial/onboarding, activation, upsell/expansion, renewal, and win-back strategies.

• Configure HubSpot campaigns that integrate emails, landing pages, forms, and other assets.

• Create and distribute newsletters, one-off emails, and nurture emails using HubSpot.

• Conduct quality assurance on all emails prior to distribution.

• Manage the marketing email calendar and coordinate sending schedules with the Customer Success team.

• Systematize HubSpot emails, lists, and campaigns using consistent naming conventions and folder structures.

• Ensure UTM tracking is maintained on emails and campaign links.

• Craft copy for automated email workflow sequences.

• Develop and publish landing pages utilizing HubSpot CMS/page tools.

• Publish blog content and pages via WordPress.

• Optimize and maintain lead nurturing flows, emails, offers, and links.

• Track email performance and suggest optimization improvements.

• Uphold workflow data integrity, including list membership, enrollment/re-enrollment logic, and suppression rules.

⛳️ Requirements

• Proven experience in HubSpot workflow architecture; skilled in designing multi-branch automation from scratch.

• Practical experience in creating lead scoring models.

• Background in developing behavioral, firmographic, or lifecycle-based segmentation strategies.

• Familiarity with designing lifecycle-stage email flows from nurturing to renewal.

• Experience in constructing landing pages using HubSpot's CMS or page builder tools.

• Hands-on experience with HubSpot Marketing Hub, including building emails, landing pages, and campaigns.

• 3+ years of experience in marketing automation, with at least 1–2 years specifically concentrated on HubSpot.

• Excellent B2B email copywriting skills, with samples readily available.

• Experience in publishing content on WordPress.

• Strong email quality assurance skills, including the ability to spot broken links, incorrect personalization tokens, and rendering issues.

• Capability to analyze email performance data, such as opens, clicks, and conversions, and provide actionable recommendations.

• Highly organized and proactive, with the communication skills necessary to align multiple teams on a shared calendar.

• Ability to work autonomously in a remote, asynchronous environment that aligns with U.S. hours.

• Preference for candidates based in the Philippines.

• Preferred HubSpot certification(s): Marketing Software, Email Marketing, or Reporting.

• Experience in property management, real estate, rental software, PropTech, or landlord/tenant-facing products is preferred.

• Experience across multiple product lines or brands within a single HubSpot portal is preferred.

• Experience with A/B testing email sequences is preferred.

• Familiarity with UTM tracking and campaign attribution is preferred.

• Consistent overlap with U.S. Eastern morning hours is required.

🏝️ Benefits

• Starting rate of $15 per hour.

• Full-time equivalent of approximately 160 hours per month.

• Flexible remote work arrangement.