Email Automation, QA Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create new email templates using existing components in Braze, ensuring alignment with Figma designs and approved text.

• Develop, update, and preserve reusable Braze content blocks and catalog entries across various partner programs.

• Oversee content accuracy, localization, and version management for partner templates.

• Collaborate with the design technologist to pinpoint structural and component-related challenges.

• Construct and refine AI-assisted workflows that transform Figma designs and copy into reusable Braze content formats.

• Design and implement an AI quality assurance checklist that includes links/UTMs, Liquid variables, localization, dark mode, and compliance strings.

• Maintain logs for quality assurance, check reports, and tracked issues.

• Perform comprehensive human quality assurance on all emails, including proofreading, link validation, rendering checks, and dynamic content verification.

• Conduct inbox testing, document and resolve issues, and enhance quality assurance checklists.

• Develop tools, scripts, and prompts to standardize repetitive tasks and elevate QA quality.

• Manage documentation, versioning, and the upkeep of automations.

• Assist Marketing Ops and Lifecycle teams with Braze campaign and canvas creation.

• Oversee content configuration, dynamic content logic, and final quality assurance for launches.

• Update campaigns as partner programs change, including offer swaps, compliance revisions, and copy updates.

• Create, manage, and quality assure campaign links and UTM tracking.

• Establish and validate Branch.io or similar deep links.

• Develop automated checks for broken links, missing UTMs, incorrect destinations, and mismatched deep links.

• Troubleshoot and revise HTML and Liquid code in existing email templates.

• Uphold email client rendering and compatibility practices.

• Escalate complex automation or template issues and suggest systemic solutions.

• Work in collaboration with the design technologist, content strategist, senior designers, and Lifecycle/Marketing Ops.

• Transfer validated campaigns to lifecycle managers while ensuring production quality at scale.

⛳️ Requirements

• Strong systems thinking and meticulous attention to detail.

• Practical experience in building or managing production automation, including AI-assisted workflows, scripts, no-code/low-code tools, or process automation.

• Proficient knowledge of HTML and CSS for email development.

• Experience with Liquid templating or similar dynamic content systems.

• Extensive familiarity with production pipelines from inputs through assembly, validation, launch, and iteration.

• Comfort with naming conventions, documentation, change control, and ongoing maintenance.

• Effective, proactive communication and accountability for deliverables.

• Preferred: experience with Braze or a comparable lifecycle marketing platform.

• Preferred: background in content catalog management and dynamic template logic.

• Preferred: familiarity with UTM tracking, link management, and campaign attribution.

• Preferred: experience with mobile deep linking platforms such as Branch.io.

• Preferred: knowledge of inbox testing tools and client rendering quality assurance.

• Preferred: experience with component-based design systems.

• Legally authorized to work in the United States.

• Must indicate if employer sponsorship is required for U.S. employment visa status.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Generous paid time off and holiday leave.

• Employee wellness programs and resources.