Ecosystem Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the go-to-market (GTM) strategy and packaging for Lattice's ecosystem partnerships and integrations that are partner-facing.

• Collaborate with Product and Integrations teams to determine what Lattice develops, while managing the positioning and market introduction of partner-enabled capabilities.

• Create joint launches, campaigns, events, content, customer success stories, and executive programs in collaboration with strategic partners.

• Convert partner-enabled capabilities into customer value, relevant use cases, messaging, and unique positioning.

• Establish repeatable marketing motions for partners that encompass co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.

• Coordinate with Sales and Field Marketing to engage partners through events, regional initiatives, account-based opportunities, and customer interactions.

• Identify and prioritize partners that can enhance distribution, build credibility, generate pipeline, and establish category leadership.

• Broaden Lattice's outreach to managers, functional leaders, and wider business stakeholders through strategic ecosystem initiatives.

• Manage partner-facing launch schedules, marketplace distribution opportunities, and Lattice's visibility in relevant third-party marketplaces.

• Represent Lattice at key partner events, both virtually and in-person, leading event-based commercial activations alongside partners.

• Educate partners on Lattice's integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering teams.

• Set goals and metrics for partner marketing programs, leveraging results to enhance future investments and partner strategies.

• Achieve success outcomes that include consistent measurement of partner-sourced and partner-influenced pipeline, joint GTM plans, visibility in marketplaces, partner commercial enablement, broader stakeholder outreach, and a stronger AI-native workplace ecosystem positioning.

⛳️ Requirements

• 8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a similar B2B SaaS go-to-market role.

• Proven experience in developing and executing joint go-to-market initiatives with technology partners, including campaigns, events, content, launches, and sales activation.

• Ability to translate technical products, integrations, and platform features into compelling customer narratives and commercial programs.

• Experience in effectively collaborating with Product, Engineering, Product Marketing, Sales, and Field Marketing teams.

• Demonstrated success in managing multiple cross-functional and external stakeholder relationships, prioritizing tasks, and driving initiatives from conception to execution.

• Strong written and verbal communication skills, including the capability to influence others without direct authority.

• A practical, metrics-driven approach to assessing program performance, partner value, and future investment opportunities.

• Comfort in representing Lattice with senior partner contacts in external environments.

• Experience in HR technology, AI, or related work-tech ecosystems is advantageous.

🏝️ Benefits

• Incentive stock options, subject to the terms of Lattice's applicable plans.

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Life, AD&D, and Disability Insurance.

• Emergency Weather Support.

• Wellness Apps.

• Paid Parental Leave.

• Paid Time Off, inclusive of holidays and sick leave.

• Commuter & Parking Accounts.

• 401(k) retirement plan.

• Financial Planning.

• Learning & Development Budget.