eCommerce Tracking & Data Insights Manager, German Speaking

This is a fully remote position, open to applicants in Serbia.

📋 Description

• Analyze user behavior throughout the entire conversion funnel, from the landing page to checkout, utilizing GA4, Matomo, and heatmap tools.

• Identify areas of drop-off and formulate actionable optimization hypotheses.

• Plan, prioritize, and assess A/B tests and multivariate tests.

• Develop and maintain dashboards in Power BI or Looker Studio for various stakeholders.

• Integrate onsite analytics data with inventory data, pricing information, weather data, and internal performance metrics to derive business insights.

• Collaborate with Performance Marketing, Customer Experience, and Operations teams to implement data-driven enhancements.

• Conduct cross-market analyses and country-specific optimizations for Germany, Austria, Switzerland, the Netherlands, Belgium, France, and Poland.

• Continuously enhance tracking implementation and attribution models.

⛳️ Requirements

• 3–7 years of relevant professional experience in eCommerce Analytics, Conversion Rate Optimization (CRO), or Growth Analytics.

• Experience in an international or DACH-based eCommerce company is highly preferred.

• Proven track record of improving conversion rates, average order value (AOV), or revenue through data-driven optimization strategies.

• Strong background in web analytics and conversion rate optimization (CRO) within an eCommerce context.

• Demonstrated ability to integrate data from multiple sources (onsite analytics, inventory, pricing, and external datasets) to produce actionable business insights.

• Hands-on experience with A/B testing and statistical analysis of test outcomes.

• Experience with large datasets; knowledge of SQL is advantageous.

• A growth-hacking mindset with a strong emphasis on leveraging data to drive measurable revenue growth.

• Good understanding of Customer Experience (CX) principles and collaboration with CX teams.

• Experience with cross-border eCommerce and analysis of country-specific performance.

• German: Business fluent (C1–C2), necessary for close collaboration with German-speaking teams and stakeholders.

• English: Fluent (C1), required for international collaboration, analytics tools, and documentation.

• Advanced proficiency in Google Analytics 4 (Enhanced Ecommerce).

• Experience with Matomo or other similar open-source analytics solutions.

• Familiarity with Shopify (Analytics, Liquid, Apps).

• Experience using Power BI or Looker Studio.

• Familiarity with heatmap and session recording tools such as Hotjar or Microsoft Clarity.

• Experience with A/B testing platforms like Google Optimize, VWO, or Optimizely.

• Proficiency in SQL / BigQuery.

• Familiarity with ERP and warehouse management systems and related integrations (preferred).

• Familiarity with weather APIs and external data sources (preferred).

• Submit your CV in English.

🏝️ Benefits

• Join a high-growth company where you will encounter exciting and trend-setting challenges.

• Have the opportunity to make a significant impact in revolutionizing healthcare.

• Enjoy a familial working atmosphere within an open-minded multinational team.

• Experience flexibility with remote work, enabling you to create your ideal work environment.

• Receive all necessary equipment, with the freedom to choose your preferences.

• Benefit from covered private health insurance.

• Access a budget for professional development (courses, conferences, books…).

• Utilize a budget for mastering English and German languages.

• Work in a pleasant office located in Belgrade.

• Enjoy a fully stocked kitchen (tea, coffee, fruits, soft drinks, snacks…).

• Participate in tournaments of table tennis, table soccer, and darts in our office.

• Collaborate with skilled and senior colleagues.

• Explore opportunities to build products that truly make a difference.

• Grow and learn alongside us.