Ecommerce Paid Media Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Strategize, initiate, and enhance comprehensive paid campaigns across Meta (Facebook and Instagram) and Google Ads.

• Address prospecting, retargeting, and retention initiatives.

• Oversee substantial advertising budgets, focusing on bidding strategies, audience segmentation, and creative experimentation.

• Monitor and reconcile performance metrics across both in-store and online sales channels.

• Create a precise omnichannel perspective of return on ad spend.

• Manage paid media reporting utilizing Triple Whale, Northbeam, or a similar platform.

• Convert performance metrics into actionable insights.

• Assess and enhance the brand’s attribution methodology.

• Eliminate discrepancies between ad platform data, attribution tools, and actual sales figures.

• Coordinate and collaborate on creative and campaign materials.

• Utilize Canva for creating or guiding design mockups as necessary.

• Keep an eye on competitor movements, platform enhancements, and industry developments.

• Provide weekly and monthly performance reports, highlighting takeaways and next steps for leadership.

• Manage the complete email and SMS strategy within Klaviyo.

• Organize calendars from planning through execution and analysis.

• Develop, maintain, and optimize automated workflows, including welcome, abandoned cart, post-purchase, replenishment, win-back, and VIP or loyalty journeys.

• Create segmentation based on customer behavior, purchase history, and lifecycle stages.

• Plan and implement campaign calendars synchronized with promotions, product launches, and seasonal events.

• Experiment with subject lines, sending times, content, and offers.

• Ensure messaging and offers align with paid media campaigns for a cohesive full-funnel customer journey.

• Analyze lifecycle metrics, including open rates, click-through rates, list growth, and attributed revenue.

⛳️ Requirements

• Approximately 8 to 10 years of comprehensive marketing and advertising experience.

• At least 5 years of direct, hands-on ecommerce experience.

• Proven, hands-on experience managing a Meta Ads account with an annual budget of $1,000,000 or more under personal planning and management.

• Experience with Google Ads in addition to Meta.

• Demonstrated ownership of full funnel performance from prospecting to conversion and retention.

• Strong expertise in attribution, reporting, and continuous optimization.

• Experience in evaluating and enhancing attribution accuracy.

• Direct experience with Triple Whale, Northbeam, or a similar full funnel attribution and analytics platform.

• Essential hands-on experience managing email and SMS marketing in Klaviyo, including flow construction, segmentation, and campaign execution.

• Proven track record in managing full funnel marketing for an ecommerce brand, ideally with both online and physical retail sales.

• Familiarity with integrating in-store and online data into a unified performance view.

• Comfort with Canva for producing or directing creative assets.

• Proficiency using Shopify or a comparable ecommerce platform.

• Strong analytical capabilities and the ability to extract, interpret, and present cross-platform performance data.

• Excellent written and verbal communication skills.

• Confidence in presenting results directly to client stakeholders.

• Bonus: experience in luxury, jewelry, or another high-consideration retail sector.

🏝️ Benefits

• Competitive base salary plus substantial performance-based incentives.

• 15 paid vacation days annually.

• All U.S. national holidays observed.

• 100% remote—work from any location in LATAM or Europe.

• Professional home office setup.

• High visibility, full funnel role with a direct impact on the marketing budget.

• Collaborative, high-trust work culture.

• Expertise and ownership recognized from day one.