ECommerce Marketing Manager, CRO

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee eCommerce merchandising initiatives on the Trulieve website and mobile application.

• Utilize data on categories, assortments, inventory, promotions, and customer shopping habits to effectively organize, prioritize, and highlight products.

• Leverage GA4 and digital analytics to enhance landing and entry pages.

• Identify and prioritize enhancement opportunities across product discovery, browsing, searching, cart functionality, and checkout processes.

• Convert customer insights and business performance data into actionable merchandising strategies related to promotions, content, product positioning, and customer experience.

• Collaborate with teams including Web Content, Merchandising, CDP, Creative, and Retail Marketing.

• Direct the ranking of products, management of categories and collections, placement of promotions, onsite search, and overall navigation.

• Establish and track digital store key performance indicators (KPIs) covering traffic, conversion rates, revenue, basket metrics, product performance, search results, and customer engagement.

• Lead and mentor the eCommerce Merchandising team.

• Define priorities, operational standards, and quality controls to ensure accurate, timely, and compliant digital merchandising practices.

⛳️ Requirements

• Must be located on the East Coast.

• A Bachelor's degree in Marketing, eCommerce, Business, Analytics, or a related discipline is preferred, or equivalent professional experience.

• At least 5 years of experience in eCommerce, digital marketing, merchandising, conversion rate optimization (CRO), or analytics.

• A minimum of 2 years of experience in a leadership role or managing work through others.

• Practical experience with web analytics tools (GA4 or similar), A/B testing methodologies, and analyzing customer journeys on web and mobile platforms.

• Knowledge of eCommerce and content management systems, such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM).

• Familiarity with product information management systems.

• Preferred experience in retail, consumer packaged goods (CPG), healthcare, or other highly regulated fields.

• Experience with Power BI, Snowflake, customer data platforms, onsite search optimization, and personalization is desirable.

• Strong analytical abilities and storytelling capabilities.

• Detail-oriented with outstanding problem-solving skills.

• Excellent communication, collaboration, and organizational competencies.

• Capacity to thrive in a fast-paced and evolving work environment.

• Availability for flexible hours, including some nights and weekends as needed.

🏝️ Benefits

• A comprehensive benefits package that includes paid time off.