B2B eCommerce Marketing Expert

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop performance marketing strategies and CRM initiatives tailored for medical practices.

• Take ownership of the channel budget and manage SEA campaigns to effectively attract new customers.

• Create SEO strategies and enhance content and landing pages specific to medical specialties.

• Oversee newsletters and design automated CRM journeys for onboarding, reactivation, and cross-selling efforts.

• Strategize marketing campaigns aimed at acquiring new medical practices.

• Facilitate a structured transfer of leads to the Sales team.

• Craft campaigns, landing pages, and content for emerging medical specialties.

• Experiment with and assess new channels such as affiliate marketing and LinkedIn.

• Analyze key performance indicators and prepare regular performance reports.

• Collaborate with the Legal team to ensure compliance with legal and regulatory standards.

⛳️ Requirements

• Several years of experience in eCommerce or online marketing (approximately 3–5 years).

• Completed degree or vocational training in marketing, business, or eCommerce, or equivalent practical experience.

• Strong, demonstrable proficiency in Google Ads, Google Analytics, and email/CRM marketing.

• Proven experience in budget management.

• Data-driven approach to campaign management and KPI analysis.

• Excellent German language skills.

• Experience in B2B business or the healthcare sector is a plus.

• Familiarity with HubSpot, Shopify, or SFO tools is advantageous.

• Independent, organized, and solution-oriented work ethic.

• Willingness to take ownership and manage complex topics effectively.

🏝️ Benefits

• Permanent employment contract.

• 0–100% remote work flexibility.

• Flexible working hours.

• Performance-based compensation.

• 30 days of annual leave.

• Opportunities for training, workshops, and side-by-side coaching.

• JobRad partnership.

• Excellent social benefits.

• In-house subsidized cafeteria.

• Access to corporate benefits.

• Complimentary beverages (tea, coffee, and soft drinks).

• Employee discounts.

• Modern equipment.

• Team and company events.