eCommerce Marketing Manager

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee eCommerce merchandising for designated digital storefronts utilizing category, assortment, and customer shopping insights.

• Manage product discovery and the presentation of the digital store, which includes product rankings, categories and collections, navigation, filters, product links, onsite search, and promotional placements.

• Enhance customer entry points and landing pages to function as “mini stores” featuring relevant products, categories, promotions, and clear shopping pathways.

• Leverage Power BI, GA4, and storefront performance analytics to pinpoint opportunities across entry, product discovery, browsing, searching, adding to cart, and checkout processes.

• Collaborate with state leaders and cross-functional teams, including Pricing & Promotions, Web Content, Retail, Product Information, and CRO.

• Track and generate weekly reports on digital merchandising KPIs and operational standards.

• Assist in transitioning to the future eCommerce merchandising operational model by establishing priorities, quality assurance standards, runbooks, escalation procedures, and team responsibilities.

• Prepare product data, taxonomy, merchandising guidelines, and promotional needs for Akeneo PIM, Adobe Catalog Service, Talon.One, and Hyper.

⛳️ Requirements

• Preferred (not mandatory): Bachelor’s and/or Master’s degree in Marketing, Advertising, and/or Data/Business Analytics/Science.

• 3–5+ years of experience in eCommerce, ideally within high-volume retail or CPG sectors.

• Experience in the cannabis industry is preferred.

• Demonstrated success in enhancing digital customer experiences and increasing revenue through merchandising and conversion optimization, including Analytics, A/B testing, Search, SEO, Deep links, and customer Journeys.

• Strong grasp of mobile-first user experience, performance metrics, A/B testing, and eCommerce platforms.

• Familiarity with Adobe Commerce/Magento/Adobe Experience Manager (AEM) is preferred.

• Required technical skills include proficiency in Enterprise CX/UX/UI, CMS, Power BI, AEM, CRM, eCommerce, GA, GTM, or similar tools.

• Capable of managing multiple projects and meeting deadlines.

• Exceptional interpersonal and communication abilities.

• Ability to excel in matrix environments and foster relationships with cross-functional stakeholders.

🏝️ Benefits

• Comprehensive benefits package.

• Paid time off.