E-commerce Performance Operator / Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Supervise and enhance paid acquisition channels (Meta, Google Search/Shopping, TikTok, Direct Mail, etc.) either independently or in collaboration with external agency partners.

• Oversee daily and weekly performance targets related to ROAS, MER (Marketing Efficiency Ratio), CAC, and LTV.

• Develop, implement, and refine creative testing frameworks in partnership with designers and content creators.

• Regularly assess and optimize the customer journey on Shopify, including landing pages, PDPs, checkout, and upsell flows.

• Initiate A/B tests on website copy, offer structures, design, and page speed to enhance Conversion Rate (CVR) and Average Order Value (AOV).

• Create custom landing pages using tools like Rebuy, Unbounce, or Replo to support targeted campaigns or offers.

• Track inventory turnover, product margins, and stock levels to ensure advertising expenditures align with supply chain realities.

• Collaborate with fulfillment/logistics teams to monitor shipping times, landed costs, and customer delivery satisfaction.

• Maintain strict oversight of unit economics, contribution margins, and platform/app fees.

• Construct and manage real-time performance dashboards (utilizing Triple Whale, Northbeam, GA4, or BI tools).

• Provide weekly and monthly performance reports that emphasize successes, test outcomes, bottlenecks, and actionable items for management.

⛳️ Requirements

• A minimum of 3 years of hands-on experience in managing performance marketing and e-commerce operations for a Direct-to-Consumer (DTC) brand.

• Shopify Proficiency: Extensive knowledge of the Shopify ecosystem, including apps (Klaviyo, Rebuy, Gorgias, Recharge, etc.) and landing page builders.

• Analytical Expertise: Capable of analyzing data, interpreting attribution models, and transforming raw data into effective operational decisions.

• Growth Orientation: Solid understanding of advertising platforms (Meta Ads Manager, Google Ads), attribution tools, and A/B testing strategies.

• Execution-Oriented: A highly organized self-starter who excels in fast-paced settings and can balance high-level strategy with daily execution.

🏝️ Benefits

• Flexible work arrangements