E-Commerce Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and implement the digital launch strategy, encompassing pre-launch audience development and launch campaigns.

• Design, build, manage, and optimize paid advertising campaigns on Meta and TikTok.

• Oversee and enhance the Shopify store, which includes product pages, landing pages, merchandising, and conversion rate optimization.

• Create, manage, and refine email marketing campaigns along with automated customer journeys.

• Collaborate with UGC creators, influencers, and content contributors to generate creative assets.

• Edit or coordinate short-form video content for both paid advertising and organic social media platforms.

• Track campaign performance, analyze marketing data, and deliver actionable insights to the founder.

• Conduct A/B testing on creatives, landing pages, email campaigns, and advertising strategies.

• Identify opportunities for new customer acquisition, emerging channels, and growth initiatives.

• Stay updated on trends in e-commerce, digital marketing, and platform developments.

• Work closely with the founder on marketing strategies aimed at customer acquisition, conversion rates, and customer loyalty.

• Provide regular reporting on campaigns and contribute to strategic planning sessions.

⛳️ Requirements

• Candidate must be based in the Philippines.

• At least 3 years of experience in e-commerce or digital marketing.

• Experience supporting direct-to-consumer (DTC) brands.

• Proven track record in launching or scaling products within an e-commerce setting.

• Proficient hands-on experience with Shopify, including product management, landing pages, and conversion optimization.

• Experience managing campaigns using Meta Ads Manager and TikTok Ads.

• Familiarity with email marketing platforms like Klaviyo, Mailchimp, Omnisend, or ActiveCampaign for automation, segmentation, and customer lifecycle campaigns.

• Strong understanding of customer acquisition, conversion optimization, customer retention, and e-commerce growth strategies.

• Experience in coordinating with influencers, UGC creators, or content partnerships.

• Ability to create or edit short-form video content using tools such as CapCut, Canva, or similar applications.

• Strong analytical skills with the ability to interpret campaign metrics effectively.

• Excellent written and verbal communication skills in English.

• Ability to work independently with minimal supervision.

• Comfortable collaborating directly with founders and taking ownership in a startup environment.

• Available for meetings and collaboration during core AEST or PHT business hours.

• Disclosure of any ongoing roles or client work is required.

• LinkedIn profile must indicate engagement as 'Independent Contractor' if not employed through an Employer of Record (EOR).

🏝️ Benefits

• 100% remote work from home.

• Flexible schedule as an independent contractor.

• Opportunity to work closely with the founder.

• Potential for transitioning into a full-time role with increased ownership and responsibility.

• Flexibility in schedule while collaborating during Australian business hours when necessary.