Director, Content – Digital Experience

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Take ownership of the website as a key conversion and storytelling asset.

• Establish the information architecture, page strategy, and prioritize the roadmap.

• Manage organic search performance and enhance content visibility in AI response engines, including ChatGPT, Perplexity, and Gemini.

• Develop content strategy and set editorial priorities for the website, blog, and gated content.

• Lead the content writer, web developer, and designer effectively.

• Prioritize the creation of pages, implement technical SEO improvements, and enhance site performance.

• Align web and content design priorities with the Creative department.

• Collaborate with Marketing Intelligence & Ops on site instrumentation, data analytics, and attribution strategies.

• Oversee team priorities, professional growth, and performance metrics.

• Increase organic traffic, improve search rankings, enhance AI answer-engine visibility, support pipeline conversion rates, and ensure timely roadmap delivery.

⛳️ Requirements

• Minimum of 8 years of experience in content, SEO, or digital marketing.

• Proven experience managing a corporate website as a strategic asset.

• Practical knowledge of technical SEO and current GEO practices.

• Technical proficiency to outline web development tasks and competently challenge timelines.

• Experience leading a small cross-functional team, including a writer, developer, and designer.

• Background in cybersecurity, SaaS, or B2B technology is preferred.

🏝️ Benefits

• A community-focused culture with various employee events.

• A respectful and supportive work environment.

• Opportunities for employee engagement through events.

• Commitment to equal employment opportunities, free from discrimination or harassment.