DTC Ecommerce Ops & Insights Specialist

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Take ownership of designated technical and digital projects from initiation to completion, establishing scope, requirements, workback plans, stakeholders, milestones, dependencies, risks, decisions, and acceptance criteria.

• Facilitate working sessions, follow-ups, status updates, and transitions to identify obstacles and uphold accountability.

• Conduct data cleanup, maintain trackers, reconcile requirements, configure platforms, manage tagging, perform testing, execute QA, document processes, and triage issues.

• Convert business, marketing, and technical requirements into actionable tasks and coordinate their execution across e-commerce, CRM/lifecycle, SEO, Brand, Category, Creative, analytics, technology, and external partners.

• Develop repeatable workflows, project templates, checklists, standard operating procedures, and decision logs.

• Construct, maintain, and enhance Tableau dashboards and reporting views that integrate GA4, Shopify, CRM, retention, and other DTC data sources.

• Analyze metrics such as traffic, conversion rates, average order value, promotions, product and category trends, retention, repeat purchases, lifetime value, on-site behavior, and customer segments.

• Utilize approved AI tools like ChatGPT and Claude to analyze data, identify patterns, assist with formulas and queries, summarize findings, create documentation, and optimize analytical workflows.

• Validate AI outputs and their underlying data, safeguard confidential or customer information, document assumptions, and differentiate confirmed findings from hypotheses.

• Reconcile conflicting data sources, uphold metric definitions, probe data quality issues, and translate findings into recommendations and subsequent actions.

• Implement approved updates to Shopify or Shopify Plus products, collections, merchandising, promotions, navigation, content, and site experiences.

• Assist DTC campaigns from initiation to launch by gathering requirements, preparing briefs and assets, coordinating dependencies, and completing platform production tasks.

• Manage pre-launch and post-launch QA across products, pricing, promotions, creative, copy, links, tracking, mobile responsiveness, analytics, and customer experiences.

• Collaborate with technical teams to investigate any issues or discrepancies in Shopify, GA4, Tableau, CRM, and reporting systems.

• Set goals, KPIs, data requirements, measurement plans, and conduct post-launch evaluations.

• Enhance tracking consistency through UTM and link taxonomy, tagging requirements, documentation, QA, and dashboard governance.

• Support structured testing, maintain a backlog of improvements, and generate recurring reports that explain results and recommend actions.

⛳️ Requirements

• A minimum of 3 years of experience in DTC e-commerce operations, technical or digital project management, business intelligence, digital analytics, or a closely related field.

• Proven project management experience, encompassing requirements gathering, workback planning, task ownership, dependencies, risk and issue management, status communication, QA, and project closure.

• Proficient skills in Google Analytics 4, including acquisition analysis, events and conversions, funnels, segmentation, exploration reports, campaign measurement, and basic troubleshooting.

• Hands-on experience with Tableau, specifically in building, maintaining, or enhancing dashboards and data views.

• Strong skills in Excel or Google Sheets for data analysis and cleanup.

• Familiarity with Shopify or Shopify Plus, covering the admin environment, product and collection structure, promotions, merchandising, content publishing, and e-commerce data flows.

• Practical experience with ChatGPT, Claude, or similar generative AI tools for data analysis, synthesis, documentation, troubleshooting, or workflow efficiency, demonstrating sound judgment regarding validation and data privacy.

• Understanding of DTC metrics and economics, including traffic, conversion rates, average order value, revenue, retention, repeat purchases, lifetime value, and promotional performance.

• Exceptional organizational skills, curiosity, follow-through, and written and verbal communication abilities, coupled with a collaborative, low-ego approach to both strategic thinking and detailed execution.

• Preferred: experience in a multi-brand, multi-region, or high-SKU e-commerce environment.

• Preferred: familiarity with Klaviyo, Sanity, Algolia, Recharge, Triple Whale, or similar CRM, CMS, search, subscription, and attribution platforms.

• Preferred: knowledge of SQL, data connectors, APIs, automation tools, or basic data modeling concepts.

• Preferred: experience with Jira, Asana, Smartsheet, Monday.com, or similar project management tools.

• Preferred: a working understanding of cohort analysis, promotional incrementality, digital experimentation, link tagging, campaign taxonomy, and responsible AI-enabled workflow design.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• 401K match

• Comprehensive wellness program

• Onsite health clinic

• Fitness facility

• Pet-friendly workplace

• Collaborative and creative team-oriented environment

• Opportunities for risk-taking, learning, and growth