E-commerce Marketing Manager

This is a fully remote position, open to applicants in Utah.

📋 Description

• Take ownership of the Amazon and e-commerce strategy for SeroVital and Novex Biotech, which includes developing annual and quarterly plans, setting revenue and profitability objectives, and establishing market share goals.

• Determine priorities across key products, product launches, bundles, pricing strategies, categories, and keywords.

• Create promotional calendars for major events such as Prime Day, Black Friday/Cyber Monday, as well as for coupons, deals, and Subscribe & Save initiatives.

• Monitor competitors, category trends, pricing strategies, and Buy Box performance.

• Identify and spearhead growth opportunities on platforms like Walmart.com, Target Plus, and TikTok Shop.

• Establish paid media priorities using the Amazon Ads Manager and link advertising efforts with organic performance metrics.

• Analyze weekly advertising and overall business results to agree on subsequent actions.

• Define listing standards across ASINs, covering titles, bullet points, descriptions, keywords, images, videos, A+ content, and the Brand Store.

• Lead keyword research initiatives and Amazon SEO strategies.

• Brief and approve creative assets, including images, infographics, lifestyle photography, and videos.

• Conduct audits of listings, implement improvements, and resolve issues related to suppressed listings, catalog errors, and content discrepancies.

• Enhance ratings and reviews through compliant programs while safeguarding the brand through Brand Registry and monitoring unauthorized sellers.

• Ensure that listings, claims, and content adhere to FDA, FTC, and Amazon policies.

• Oversee the Novex Biotech Shopify store, managing product pages, collections, navigation, pricing, merchandising, content, and applications.

• Take responsibility for Shopify conversion rates and revenue per visitor; conduct A/B testing to optimize CVR, AOV, and subscription uptake.

• Strategize site deals, offers, bundles, discounts, free shipping thresholds, gift-with-purchase incentives, upsells, cross-sells, and seasonal promotions.

• Collaborate with the Head of Performance to drive site traffic and manage on-site SEO efforts.

• Partner on Klaviyo email and SMS initiatives for promotions, abandoned cart recoveries, post-purchase engagement, and win-back strategies.

• Grow and manage subscription services, focusing on offers, retention strategies, and minimizing cancellations.

• Oversee site reviews and ratings while collaborating with Customer Service to address feedback and returns.

• Maintain accurate tracking and analytics through GA4, Shopify analytics, and pixel implementations.

• Collaborate with developers or agencies on site enhancements, feature implementations, and application setups.

• Manage site performance metrics, including sessions, CVR, AOV, revenue, customer mix, subscription growth, and contribution margins.

• Work with Operations on demand forecasting for both Amazon and the Novex website.

• Monitor FBA inventory levels, restock limits, and inventory health, identifying risks related to stockouts and storage fees.

• Adjust promotional strategies and ad spending based on inventory levels and plan product launches accordingly.

• Take charge of weekly and monthly reporting for both Amazon and the Novex website.

• Report on sales performance, including organic vs. paid sales, traffic, conversion rates, rankings, TACoS, AOV, in-stock rates, and contribution margins by product.

• Share performance results and actionable recommendations with leadership, translating insights into next steps.

⛳️ Requirements

• Minimum of 5 years of experience in Amazon and e-commerce within a consumer brand or e-commerce agency, including responsibility for channel strategy and growth objectives.

• In-depth knowledge of Seller Central and/or Vendor Central, Brand Registry, A+ content, Brand Analytics, and Amazon’s listing and catalog regulations.

• Proven success in Amazon SEO and listing optimization.

• Strong grasp of product imagery and content that drives conversions.

• Hands-on experience running a Shopify store, with a proven record of enhancing conversion rates and AOV through testing.

• Experience in planning and executing e-commerce promotions.

• Familiarity with Klaviyo, Recharge, GA4, and A/B testing platforms.

• Solid understanding of Amazon Ads strategies and related metrics.

• Experience collaborating with operations or supply chain teams on forecasting and FBA inventory management.

• Strong analytical abilities and proficiency in Excel or Google Sheets, as well as tools like Helium 10, Jungle Scout, or similar.

• Ability to lead and influence across advertising, creative, Operations, and leadership teams.

• Excellent organizational skills and the ability to follow through on multiple SKUs, projects, and deadlines.

• Experience in the supplements, beauty, or wellness sectors, including knowledge of Amazon category restrictions and claims guidelines (preferred).

• Experience growing presence on Walmart Marketplace, Target Plus, or TikTok Shop (preferred).

• Basic skills in HTML/CSS or Shopify Liquid, with experience using page builders or conversion rate optimization tools (preferred).

• Familiarity with Amazon Marketing Cloud, Amazon Attribution, or DSP (preferred).

• Experience managing agencies or direct reports (preferred).

🏝️ Benefits

• Competitive salary based on experience.

• Fully remote position within a small team where your decisions can rapidly impact the business.

• Health insurance coverage.

• 401(k) plan.

• Flexible PTO policy.

• Employee discounts on products.

• Additional company benefits.