Director of eCommerce Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the direct-to-consumer eCommerce revenue objectives and monitor performance on a monthly, quarterly, and annual basis.

• Establish channel KPIs, benchmarks, targets, thresholds, and eCommerce strategies aligned with company forecasts and marketing initiatives.

• Predict monthly channel contributions and proactively explain any variances.

• Collaborate with the CMO and executive team to shape eCommerce direction, programs, budgets, and decisions regarding insourcing versus outsourcing.

• Implement an ongoing experimentation and optimization program that includes a prioritized backlog, hypotheses, metrics, runtimes, decision rules, and a delivery schedule.

• Conduct tests on pricing, shipping thresholds, shipping protection, financing options, bundles, warranties, installation add-ons, accessory flows, fitment, product pages, navigation, search, cart, checkout, landing pages, and content.

• Analyze test outcomes and provide recommendations for subsequent actions.

• Align release and commercial calendars with marketing and campaign leaders.

• Manage merchandising, pricing, promotions, bundling, catalog presentation, fitment logic, imagery, content standards, cross-selling, and accessory placement.

• Create promotional plans in partnership with brand and performance marketing and deliver measurement reports.

• Guide the site roadmap and technical execution without directly overseeing the development team.

• Coordinate with agencies, the eCommerce Systems Administrator, and other resources to ensure adherence to scope, timeline, budget, and quality standards.

• Establish benchmarks for uptime, page speed, product data accuracy, bug resolution, tagging, pixels, UTM structure, GA4 events, conversion tracking, and attribution.

• Document and manage eCommerce systems, processes, and access protocols.

• Assess and pilot AI capabilities for product discovery, conversion, customer service, reporting, analysis, and workflow automation.

• Develop internal AI tools and share insights with marketing leadership.

• Lead the eCommerce team through hiring, coaching, performance management, compensation evaluations, and exits.

• Oversee consultants, contractors, and agencies while managing budget and profit margins.

• Travel domestically on a quarterly basis for team-building activities and annually or semi-annually for leadership summits.

⛳️ Requirements

• Bachelor's degree in business, marketing, or a related field, or equivalent professional experience.

• Over 10 years of experience in eCommerce or direct-to-consumer roles, including at least 3 years responsible for a revenue or contribution target.

• More than 3 years of direct team management experience, encompassing hiring, coaching, performance management, and terminations.

• At least 3 years of experience directing external developers, designers, and agencies, ensuring alignment with scope, budget, and deadlines.

• Proven experience working within an integrated marketing organization that includes brand, performance, lifecycle, and creative teams.

• Demonstrated ownership of a structured experimentation program with a test backlog, hypotheses, success metrics, documented outcomes, and measurable business impact.

• Experience managing merchandising and offer strategies, including pricing, promotions, bundling, shipping offers, and attach-rate programs with margin considerations.

• Proficient in analytics and reporting, including GA4 and dashboard creation.

• In-depth knowledge of eCommerce technology, commerce and CMS platforms, tag management, pixels, A/B testing tools, email platforms, heat mapping, and session replay.

• Familiarity with Magento is a plus.

• Active involvement with emerging AI technology and hands-on experience in developing AI tools for reporting, analysis, and workflow.

• Resourceful in utilizing modern AI tools and capable of building internal solutions.

• A criminal background check will be required for final candidates offered the position.

• Strong business acumen involving margin calculations, forecasts, and well-supported recommendations.

• Excellent writing and communication skills suitable for both executives and technical scope translation.

• A genuine curiosity about new technologies and the ability to differentiate between real capabilities and demonstrations.

• Willingness to make decisions with incomplete information and adjust swiftly as needed.

• An organized self-starter who can prioritize competing tasks and manage projects independently.

• Proficient in reading, writing, speaking, and understanding English.

• Experience in the motorsports or aftermarket performance industry is welcomed; enthusiasm for the product and automotive knowledge or a capacity to learn quickly is a plus.

🏝️ Benefits

• Opportunity to increase earnings through a short-term incentive plan.

• Comprehensive medical insurance that covers 100% of monthly premiums for employees and dependents under 14 on base plans.

• Contributions towards premiums for dependents over 14.

• A range of medical plans and HSA options available.

• Access to mental health support.

• Discounts on gym memberships.

• Dental and vision benefits that cover 100% of monthly premiums for employees on base plans.

• Affordable dental and vision buy-up options, including orthodontic coverage.

• 401(k) plan with company contributions.

• Paid sick leave available.

• Vacation time offered.

• 11 paid company holidays, including Juneteenth and Indigenous Peoples’ Day.

• Reimbursements for motorsports lifestyle expenses such as event tickets, karting experiences, sim racing equipment, track day insurance, SCCA-compliant gear, and premium events.

• Employee discounts on products and free merchandise.

• Eligibility to apply for the SEMA college grant and loan forgiveness program.

• Flexibility to work remotely from almost anywhere in the contiguous U.S.

• Casual dress code in the office.

• Opportunities to participate in in-person company events, including sim racing, karting, spectator events, and visits to Northern California.

• A paid short-term finalist work assignment may be offered during the selection process.