Digital Experience Marketing Manager

This is a fully remote position, open to applicants in Croatia.

📋 Description

• Bring the Ergomed brand to life across LinkedIn, business presentations, and brand websites.

• Transform intricate concepts and brand messaging into engaging content, copy, design, and narratives.

• Leverage AI to enhance productivity, elevate output quality, reduce completion times, and automate manual workflows under human oversight.

• Increase brand visibility and engagement on LinkedIn through organic content and paid initiatives.

• Develop posts, graphics, carousels, and short-form videos tailored for LinkedIn.

• Strategize and uphold posting frequency, establish and optimize paid campaigns, and refine content based on engagement analytics.

• Design and revise sales decks, pitch presentations, client presentations, and capability showcases using PowerPoint.

• Produce infographics, data-visualization slides, diagrams, and timelines.

• Create and manage reusable PowerPoint templates and slide libraries.

• Conduct quality checks on high-visibility decks prior to delivery to clients or executives.

• Build and edit WordPress or CMS pages and content.

• Implement UX, SEO, and AIO best practices to boost discoverability, engagement, and conversion rates.

• Enhance page structure, navigation, calls to action, readability, and visual coherence.

• Collaborate with developers, designers, and content contributors to launch and refine web pages.

• Monitor performance across LinkedIn, websites, and the presentation system, providing actionable recommendations.

• Analyze competitor websites and their LinkedIn presence.

• Coordinate with Brand Managers, the Thought Leadership Marketer, Marketing Specialists, freelancers, and agencies.

• Maintain content calendars, publication schedules, project trackers, and operational tools.

• Organize Marketing SharePoint and Teams folders.

• Oversee reporting for the company credit card statements.

• Aggregate content for internal presentations.

⛳️ Requirements

• Proven post-university experience in digital marketing, social media, content or communications design, or a related B2B field.

• Demonstrated capability in growing a brand on LinkedIn through both organic and paid strategies.

• Proficient in PowerPoint, including master slides, layouts, charts, and controlled use of animations.

• Strong design fundamentals: typography, layout, hierarchy, whitespace, and color theory.

• Practical experience in building and editing pages in WordPress or a similar CMS.

• Working knowledge of UX, SEO, and AIO principles for websites.

• Ability to translate complex ideas into clear, audience-friendly visuals and text.

• Competence in planning, producing, and editing short-form videos for professional social channels.

• Exceptional writing, editing, and attention to detail.

• Bachelor’s degree in marketing, communications, design, digital media, or a related field, or equivalent practical experience.

• Proficiency in English.

• Experience in B2B professional services, consulting, or another expertise-led business is a plus.

• Familiarity with Adobe Creative Suite, Figma, or Canva is advantageous.

• Experience with analytics tools such as GA4 or LinkedIn Analytics and SEO tools like SEMrush or Ahrefs is desirable.

🏝️ Benefits

• Employees have the option to work remotely.

• A collaborative and diverse team environment.

• Opportunities for professional growth and meaningful work.

• A passionate team of experts in clinical research, pharmacovigilance, and quality consulting.