E-commerce Copywriter – Retention & Lifecycle Marketing

This is a fully remote position, open to applicants in United Kingdom, +5 more countries.

📋 Description

• Develop email flows, which include welcome, post-purchase, pre-renewal, cancellation retention, win-back, and payment recovery emails.

• Create email campaigns encompassing promotional sends, product launches, seasonal promotions, upselling, and re-engagement initiatives.

• Write compelling SMS copy.

• Craft subject lines, preheaders, and calls to action (CTAs).

• Produce landing page and pre-lander content as needed.

• Assist in writing, refining, proofreading, and localizing product page content.

• Contribute to website and brand copy, including homepage text, brand narratives, and supplementary pages.

• Write SEO-focused content, including category pages, blog articles, and on-site copy optimized for organic traffic.

• Enhance existing copy or create new content from scratch while upholding the required standards.

⛳️ Requirements

• A minimum of 2 years of direct-to-consumer (DTC) or e-commerce copywriting experience, with a portfolio showcasing email flows, landing pages, and product copy.

• Proficiency in Klaviyo for managing flows and campaigns.

• Strong direct-response instincts—writing subject lines that drive opens, CTAs that lead to conversions, and copy that delivers value.

• Ability to write for various brands with distinct voices, avatars, and categories without overlap.

• Experience in fragrance, personal care, beauty, or health and wellness is highly desirable.

• Excellent copywriting skills coupled with an understanding of AI workflows—AI is part of the process, but the final copy must be polished, human-edited, and client-ready.

• Near-native proficiency in US English, as the primary audience is American.

• Quick turnaround and high-quality output—proofreading is essential before submission.

• A proven history of effective email writing for subscription-based DTC brands is a significant advantage.

• Knowledge of SEO copywriting, including keyword research, on-page optimization, and meta copy, is a strong asset.

• Familiarity with SMS platforms such as Klaviyo SMS, Postscript, or Attentive is an advantage.

• Experience in managing multiple brands or clients simultaneously is a plus.

🏝️ Benefits

• Competitive monthly rate (contractor) to be negotiated based on experience.

• Fully remote position—no office or fixed timezone requirements.

• Budget allocated for learning and development.

• Access to successful ad and landing page examples from our brand portfolio.

• Clear career advancement opportunities as the team and brand portfolio grow.

• Weekly performance evaluations and close feedback loops with senior team members.

• Opportunity to engage in multi-market DTC operations in the US and Southeast Asia.