DTC Operations Manager

This is a fully remote position, open to applicants in Connecticut.

📋 Description

• Take charge of product setup, catalog accuracy, pricing, and merchandising for all DTC storefronts.

• Oversee collections, navigation, PDP content, promotions, and landing pages.

• Implement site updates for product launches, promotional events, and seasonal campaigns.

• Uphold QA standards to ensure site accuracy, page performance, and a seamless purchase path.

• Detect and rectify site errors, broken links, pricing discrepancies, and content inconsistencies.

• Assist in creating and updating landing pages using existing templates and tools.

• Collaborate with marketing, creative, and brand teams to ensure timely and accurate website content launches.

• Promote merchandising best practices to enhance product discoverability and improve customer experience.

• Manage and optimize product detail pages, including titles, descriptions, imagery, video, FAQs, and product attributes.

• Enhance on-site SEO and discoverability through keyword research, on-page optimization, and category best practices.

• Track and improve conversion rates, traffic quality, and SKU-level sales performance.

• Brief, test, and launch PDP content and visuals in collaboration with creative and brand teams.

• Test and refine PDP copy, imagery, layout, and modules.

• Manage ratings, reviews, and Q&A strategies in conjunction with CX and marketing teams.

• Analyze competitor pricing, claims, content, and reviews.

• Ensure claims and content meet regulatory and compliance standards.

• Act as a liaison among DTC, 3PL/fulfillment partners, and the Supply Chain.

• Monitor order flow, fulfillment SLAs, inventory synchronization, and manage exceptions.

• Coordinate with Customer Experience regarding order issues, returns, and escalations.

• Maintain recurring DTC performance reporting that covers revenue, conversion, AOV, traffic, and fulfillment KPIs.

• Highlight site performance insights and identify operational bottlenecks.

• Assist the VP of Ecommerce with ad hoc analyses.

• Track and report digital shelf KPIs, including conversion rates, content scorecards, and organic search visibility.

• Support the daily administration of the Recharge subscription program.

⛳️ Requirements

• 3–5 years of experience in ecommerce/DTC operations.

• Proficient in Shopify, including catalog management, merchandising, promotions, and app ecosystem.

• Capability to work independently.

• Proven ownership of site operations and effective merchandising execution.

• Strong coordination skills across fulfillment/3PL, supply chain, and CX functions.

• Comfortable with reporting and analytics.

• Proficient in spreadsheets and familiar with DTC KPIs.

• Strong understanding of digital shelf optimization, SEO, and CRO.

• Highly organized and self-directed.

• Ability to manage multiple workstreams with minimal supervision.

• Experience in CPG, health & wellness, or supplements is preferred.

• Familiarity with subscription platforms like Recharge and Rebuy is preferred.

• Strong habits in process documentation are preferred.

• Ability to sit for extended periods.

• Ability to perform repetitive tasks, such as typing and prolonged computer use.

• Ability to maintain composure under stress.

🏝️ Benefits

• Fully remote work arrangement.

• Full-time employment.

• Access to benefits and training as referenced in the Equal Employment Opportunity policy.