DTC E-commerce Copywriter, US Market Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Craft email flows that encompass welcome messages, post-purchase communications, pre-renewal reminders, cancellation retention efforts, win-back strategies, and payment recovery notifications.

• Develop email campaigns that include promotional sends, product launches, seasonal initiatives, upselling opportunities, and re-engagement tactics.

• Create SMS copy for various marketing purposes.

• Compose subject lines, preheaders, and calls to action (CTAs).

• Generate copy for landing pages and pre-lander content as required.

• Assist in writing, refining, proofreading, and localizing product page text.

• Contribute to website and brand copy development, including the homepage, brand narrative, and supplementary pages.

• Produce SEO content such as category pages, blog entries, and on-site text optimized for organic traffic.

• Write for subscription-first brands in fragrance and health and wellness sectors across email, landing pages, product descriptions, and SEO.

• Work from the ground up or enhance existing copy while adhering to specific brand standards.

⛳️ Requirements

• A minimum of 2 years of experience in DTC or e-commerce copywriting.

• Portfolio should showcase email flows, landing pages, and product copy.

• Experience with Klaviyo for flows and campaigns is essential.

• Strong instincts for direct-response copywriting.

• Ability to write across various brands with unique voices, target audiences, and categories.

• Experience in the fragrance, personal care, beauty, or health and wellness industries is highly advantageous.

• Excellent copywriting skills and proficiency in utilizing AI in the workflow, ensuring final copy is precise, human-edited, and ready for client presentation.

• Near-native proficiency in US English.

• Ability to deliver quick turnaround times with clean, proofread outputs.

• Strong advantage: Demonstrated success of written emails for subscription-based DTC brands.

• Strong advantage: Experience in SEO copywriting, including keyword research, on-page optimization, and meta descriptions.

• Strong advantage: Familiarity with SMS platforms such as Klaviyo SMS, Postscript, or Attentive.

• Strong advantage: Experience in writing for multiple brands or clients concurrently.

🏝️ Benefits

• Competitive monthly rate (contractor) to be negotiated based on experience.

• Fully remote position - no office requirements and no fixed working hours.

• Budget allocated for learning and development.

• Access to successful ad and landing page examples from our brand portfolio.

• Defined growth trajectory as the team and brand portfolio grow.

• Weekly performance assessments and close feedback loops with senior team members.

• Opportunities to engage with multi-market DTC operations across the US and Southeast Asia.