DTC E-commerce Copywriter, US Market Experience

This is a fully remote position, open to applicants in United Kingdom, +4 more states.

📋 Description

• Craft email flows that encompass welcome, post-purchase, pre-renewal, cancellation retention, win-back, and payment recovery initiatives.

• Develop promotional, launch, seasonal, upsell, and re-engagement email marketing campaigns.

• Create copy for SMS communications.

• Generate subject lines, preheaders, and calls to action (CTAs).

• Write copy for landing pages and pre-landers as needed to manage workload effectively.

• Assist in writing, refining, proofreading, or localizing product page content.

• Develop website and brand messaging, including homepage content, brand narratives, and additional supporting pages.

• Produce SEO-driven content such as category pages, blog articles, and on-site copy optimized for organic traffic.

⛳️ Requirements

• Minimum of 2 years of direct-to-consumer (DTC) or e-commerce copywriting experience; portfolio should include email flows, landing pages, and product descriptions.

• Proficiency in Klaviyo, particularly with flows and campaigns.

• Strong instincts for direct responses, including the creation of high-performing subject lines and CTAs.

• Ability to write for various brands with unique voices, personas, and categories.

• Background in fragrance, personal care, beauty, or health and wellness is a significant plus.

• Understanding of how to write for desire, aspiration, and results without making exaggerated claims.

• Excellent copywriting skills and familiarity with AI workflows; final copy must be precise, thoroughly edited, and ready for client delivery.

• Near-native proficiency in US English.

• Ability to deliver fast turnaround times with clean, proofread output.

• A proven record of successful written emails for subscription-based DTC brands is a strong advantage.

• Experience in SEO copywriting, including keyword research, on-page optimization, and writing meta descriptions is a significant benefit.

• Familiarity with SMS platforms like Klaviyo SMS, Postscript, or Attentive is a strong advantage.

• Experience in writing for multiple brands or clients simultaneously is a significant benefit.

🏝️ Benefits

• Competitive monthly compensation (contractor) to be determined based on experience.

• Fully remote position - no office requirements and no fixed time zone.

• Budget allocated for learning and development.

• Access to successful ad and landing page examples from our brand portfolio.

• Clear opportunities for growth as the team and brand portfolio expand.

• Weekly performance evaluations and regular feedback from senior team members.

• Exposure to multi-market DTC operations in the US and Southeast Asia.