DTC E-commerce Copywriter, US Market Experience

This is a fully remote position, open to applicants in Philippines, +2 more states.

📋 Description

• Develop email flows, including welcome, post-purchase, pre-renewal, cancellation recovery, win-back, and payment recovery.

• Create email campaigns encompassing promotional sends, launches, seasonal initiatives, upsells, and re-engagement efforts.

• Craft SMS copy as needed.

• Generate subject lines, preheaders, and calls to action (CTAs).

• Produce landing page and pre-lander content when necessary to address workload demands.

• Assist in writing, refining, proofreading, and localizing product page text.

• Contribute to website and brand content, including the homepage, brand narrative, and supplementary pages.

• Create SEO-focused content such as category pages, blog articles, and on-site copy aimed at enhancing organic traffic.

• Write for subscription-first fragrance and health and wellness direct-to-consumer (DTC) brands across email, landing pages, product descriptions, and SEO materials.

⛳️ Requirements

• Minimum of 2 years of experience in DTC or e-commerce copywriting.

• A portfolio showcasing email flows, landing pages, and product copy.

• Proficiency with Klaviyo flows and campaigns.

• Strong instincts for direct-response copywriting.

• Capability to write across diverse brands, voices, avatars, and categories.

• Experience in fragrance, personal care, beauty, or health and wellness is a significant advantage.

• Ability to integrate AI into the copywriting process while delivering specific, human-edited, client-ready content.

• Near-native proficiency in US English.

• Quick turnaround times and the ability to provide clean, proofread outputs.

• Proven success in writing effective emails for subscription DTC brands is a substantial advantage.

• Experience in SEO copywriting, including keyword research, on-page optimization, and meta copy, is highly beneficial.

• Familiarity with SMS platforms like Klaviyo SMS, Postscript, or Attentive is a strong plus.

• Experience managing writing tasks for multiple brands or clients concurrently is a significant advantage.

🏝️ Benefits

• Competitive monthly rate (contractor) to be discussed based on experience.

• Fully remote position - no office or fixed timezone requirements.

• Budget allocated for learning and development.

• Access to successful ad and landing page references from our diverse brand portfolio.

• Clear opportunities for growth as the team and brand portfolio expands.

• Weekly performance assessments and close feedback loops with senior team members.

• Exposure to multi-market DTC operations across the US and Southeast Asia.