DSP Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Act as the primary strategist for assigned accounts across various DSP platforms.

• Collaborate with the Customer Strategy Manager team to manage and assess account performance.

• Create detailed media plans that consider seasonal trends and significant shopping periods.

• Identify audience segments and craft campaigns that encompass the entire purchase journey.

• Oversee the complete campaign lifecycle, including strategic discussions, audience targeting, campaign structure, creative alignment, launch, and reporting.

• Evaluate performance, pinpoint optimization opportunities, suggest strategic modifications, and implement campaign adjustments.

• Oversee monthly spending pacing and ensure account MRR retention.

• Engage in weekly or bi-weekly customer calls, performance summaries, ad hoc requests, and follow-ups.

• Advocate for strategy and educate clients on methodologies for accounts at high risk of churn.

• Diagnose performance challenges and convey findings and recommendations.

• Gather product and user experience feedback and share insights with internal teams.

• Keep abreast of industry trends, platform updates, and new platform functionalities.

• Participate in platform training sessions and work alongside product leadership.

• Provide training and mentorship to colleagues, assisting in the development of internal processes and best practices.

⛳️ Requirements

• A minimum of 3 years of experience in digital marketing, retail media, or e-commerce advertising.

• At least 2 years of practical experience with Amazon DSP.

• Broader programmatic/display experience with DV360, Meta, or Google Ads is advantageous.

• A minimum of 2 years in a client-facing position, ideally managing small to medium-sized brands.

• Naturally analytical; experience with BI or data analytics is a significant advantage.

• Proficient in written and spoken English.

• Nice to have: Certification in Amazon DSP, Amazon Marketing Cloud (AMC), Meta, DV360, Google Ads, or Google Analytics.

• Nice to have: Practical experience with Amazon Marketing Cloud (AMC) for audience development and measurement.

• Nice to have: Experience advising clients on display/programmatic strategies and performance.

• Nice to have: Proven record of utilizing data to create narratives and inform decision-making.

• Nice to have: Experience in building reports and presenting them to clients.

• Nice to have: Intellectual curiosity and a willingness to learn and experiment.

• Nice to have: Experience in a dynamic startup environment.

• Nice to have: Background in e-commerce or product-focused advertising.

🏝️ Benefits

• Equal opportunity employer committed to diversity, inclusion, and belonging.