District Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Expand the VCT-USA wine portfolio across independent retail, on-premise accounts, and chain establishments.

• Enhance performance, distribution, and market share throughout North Bay counties extending to Sacramento.

• Implement sales and activation strategies to bolster customer relationships and facilitate commercial growth.

• Cultivate connections with retail accounts, local chains, retail buyers, on-premise decision-makers, and distributor teams.

• Organize market work-withs, surveys, and sales blitzes alongside distributor teams.

• Deliver daily and weekly recaps of market performance and pinpoint execution gaps.

• Meet assigned sales, distribution, depletion, and market share goals.

• Create target account lists and plans for territory execution.

• Present sales programs, pricing strategies, promotional opportunities, and brand priorities.

• Oversee pricing, distribution, merchandising, display placements, cold box placements, menu placements, and compliance with promotions.

• Utilize CRM systems, reporting tools, and sales analytics to uncover opportunities and track performance.

• Develop and implement annual and quarterly business plans for the territory.

• Carry out confirmed chain and brand programs while increasing distribution for brand focus initiatives.

• Communicate execution updates with the Regional Manager and distributor teams.

• Manage territory budgets, samples, incentives, and promotional resources.

• Establish relationships with distributor management and sales representatives.

• Participate in sales meetings, distributor meetings, team meetings, and training sessions.

• Maintain a market presence of 85%-90%, conducting sales calls, work-withs, customer meetings, staff training, tastings, and consumer events.

• Conduct market health audits to ensure compliance with pricing standards.

• Oversee a large geographic territory and prioritize activities for maximum effectiveness.

• Report to the Regional Manager.

⛳️ Requirements

• Bachelor’s degree in business, marketing, or a related field, along with two to five years of progressive sales experience in the wine and spirits or beverage industry, or an equivalent combination of education and experience.

• Demonstrated success in sales and account management within the alcohol beverage industry.

• In-depth knowledge of on- and off-premise retail wine channels and the trade.

• Proven history of meeting sales targets and expanding market share.

• Experience collaborating with wholesalers/distributors and key account clients.

• Strong knowledge and enthusiasm for luxury/premium and commercial wines.

• Exceptional verbal and written communication, public speaking, and presentation abilities.

• Excellent interpersonal skills coupled with a high degree of integrity.

• Proficient in Microsoft 365 applications, including Word, PowerPoint, and Excel.

• Possession of a valid Driver’s License and capability to secure insurance.

• Willingness to travel overnight approximately 10%-15% of the time; availability for weekend and evening work as needed.

• Travel throughout the region is mandatory.

• Capacity to lift and carry up to 50 lbs. and push/pull up to 30 lbs. frequently.

• Ability to sit and work at a desk for extended periods.

• Capability to walk, stand, reach, climb, crawl, squat, kneel, and bend as necessary.

• Hand and finger dexterity suitable for keyboard use and prolonged computer work.

• Additional physical requirements pertinent to domestic/international travel by air and ground.

• Successful completion of criminal background checks, DMV checks, and drug screenings.

• Verification of citizenship or legal right to work in the United States.

• Preferred: experience in selling imports and/or organic categories.

• Preferred: familiarity with Circana/Nielsen data.

• Preferred: experience with KARMA/iDig or similar CRM/sales execution platforms.

• Preferred: wine education or certification, such as WSET or CSW.

• Preferred: two years of experience working with wholesalers/distributors and understanding of the three-tier system.

🏝️ Benefits

• Immediate access to Medical, Dental, Vision, Life & Disability coverage.

• Tax savings through a 401k plan with company matching.

• Short and Long-Term Disability benefits.

• Paid vacation days.

• Sick leave provisions.

• Company holidays recognized.

• Health Care and Dependent Care Flexible Spending Account benefits available for eligible employees.

• One day/shift off annually designated as Volunteer Time Off (VTO).

• Employee-focused health, wellness, training, and safety programs.

• Scholarship opportunities available for dependents.

• Annual incentive targets aligned with individual and company performance.

• Transportation-related benefits offered.