
Director – Trade Sales
Posted Aug 18

Posted Aug 18
This is a fully remote position, open to applicants in United States.
• Embody Lifeway’s mission and values by demonstrating a strong dedication to Kingdom work.
• Directly manage and expand trade retail channel partnerships across Christian retail, general market, mass market distribution, as well as ministry and specialty accounts.
• Recruit, coach, mentor, and nurture the Trade Retail and Distribution Sales team.
• Establish performance expectations while facilitating career advancement and succession planning.
• Develop and implement strategic growth plans for accounts related to new releases, backlist catalog, and custom publishing solutions.
• Collaborate with Publishing, Marketing, Finance, Creative, and IT teams to create effective go-to-market strategies.
• Create and oversee annual revenue budgets.
• Predict channel performance and manage expenses effectively.
• Supervise account negotiations, discount structures, and co-op agreements.
• Cultivate relationships with account buying, marketing, and merchandising teams.
• Drive annual growth in domestic trade channels with complete accountability for both top- and bottom-line results.
• Travel moderately, usually overnight, with occasional heavy seasonal travel.
• A Bachelor's degree in Business, Sales, Marketing, Communication, or a related field is required.
• Over 10 years of progressive sales experience across various retail and distribution channels.
• More than 7 years of sales management experience focused on leading and developing sales teams.
• At least 5 years of experience in the publishing industry with a robust understanding of the market.
• Proficiency in trade sales strategy along with expertise in driving revenue and market share growth across multiple channel partners.
• Strong financial and P&L knowledge, including budget oversight and accountability for profitable revenue.
• Exceptional written and verbal communication abilities.
• Willingness to travel moderately within the country, typically overnight.
• Active participation in an evangelical Christian church.
• Preferred experience in channel forecasting, demand planning, and managing a multi-brand product portfolio.
• Existing relationships with key trade retail and distribution accounts are preferred.
• Familiarity with Salesforce CRM is preferred.
• Preferred experience in supporting or managing custom publishing programs.
• A robust Work from Anywhere (WFA) culture that offers autonomy and flexible work hours.
• Provision of equipment and resources to ensure a productive and ergonomic workspace.
• Travel arrangements made for essential team gatherings for remote-based team members.
• Comprehensive healthcare coverage.
• Paid vacation and sick leave.
• Holiday pay.
• Care days.
• 401(k) retirement plan.
• Maternity and parental leave.
• Adoption assistance.
• Time off for mission trips.
• All-team meetings held several times a year.
• Occasional in-person team gatherings in Nashville.
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