Director – Sportsbook CRM

This is a fully remote position, open to applicants in Florida.

📋 Description

• Oversee the CRM engagement strategy for Sportsbook.

• Ensure alignment of CRM strategy with Promotions, Product, and Data Science teams.

• Promote operational excellence and maintain an error-free approach.

• Develop personalized automation frameworks to enhance CRM campaigns.

• Implement testing strategies within communication plans.

• Establish process-first guidelines and comply with rigorous QA protocols.

• Work collaboratively with the Casino team on multi-vertical initiatives.

• Verify that CRM materials adhere to compliance and brand standards.

• Convey campaign mechanics, targeting strategy, segmentation framework, and messaging in alignment with team objectives.

• Evaluate performance trends to refine key goals.

⛳️ Requirements

• Over 7 years of experience in digital sportsbook, DFS, gaming, or casino CRM strategy and retention marketing.

• Familiarity with CRM platforms and/or promotional management tools.

• Strong attention to detail and leadership capabilities in a remote work setting.

• Proficient in analyzing and understanding performance in relation to objectives in real time.

• Experience in influencing cross-functional team strategies, including marketing, promotions, VIP, product, trading, and compliance.

• Comfortable working in a fast-paced and dynamic industry.

• Excellent written and verbal communication abilities.

• Knowledge of regulatory considerations across various jurisdictions.

🏝️ Benefits

• Competitive salary and benefits package.

• Flexible vacation policy.

• A hybrid/remote working environment.

• Startup culture supported by a stable, global brand.

• Commitment to equal opportunity and an inclusive workplace.