Director, Specialty Care Patient Engagement

This is a fully remote position, open to applicants in New York.

📋 Description

• Convert Patient Engagement and brand strategy into practical go-to-market initiatives.

• Develop and enhance go-to-market and launch strategies throughout the program lifecycle.

• Establish segmentation, targeting, channel mix, field execution, timelines, milestones, and criteria for readiness.

• Create and uphold standard operating procedures (SOPs), call guides, guardrails, training resources, and patient education materials.

• Represent Patient Engagement in Review Committee/MLR processes and submit resources for evaluation.

• Collaborate with Legal and Compliance on permissions, approvals, and necessary documentation.

• Oversee content loading, tagging, accessibility, and currency across platforms like Amplify/Centris.

• Develop customer/account and patient population targeting models.

• Establish segmentation and tiering criteria in line with approved indications and compliance guidelines.

• Lead territory mapping, workload analysis, territory alignment, call planning, and multichannel engagement strategies.

• Assess the effectiveness of the field force and equip patient-facing teams with approved tools and resources.

• Enhance collaboration among Patient Engagement, Sales, KADs, Medical, Access, and Reimbursement teams.

• Assist in planning for Year Beginning, Mid-Year, and POA meetings.

• Define key performance indicators (KPIs), metrics, reporting dashboards, field technology, and related tools.

• Shape dashboard and reporting requirements while delivering performance insights to leadership and marketing.

• Transform execution data into strategic narratives and suggest adjustments to strategies or execution.

• Cultivate team competencies and empower leaders to coach effectively.

• Act as a liaison among Marketing, Sales, Patient Solutions, Medical, Legal, Compliance, Digital, and other departments.

• Develop training materials and facilitate the adoption of go-to-market (GTM) tools and processes.

• Maintain the scope and guiding principles of Patient Engagement.

⛳️ Requirements

• Over 8 years of combined experience in the pharmaceutical industry, focusing on consumer marketing, operations, and strategy.

• Proven history of leadership and exceptional performance.

• Experience in leading teams within a matrix organization.

• Capability to manage both direct and indirect reports with authority.

• Ability to influence key stakeholders both internally and externally.

• Demonstrated executive communication abilities and leadership traits.

• Strong skills in planning, prioritization, and organizational project management.

• Excellent project management skills with the ability to handle multiple short-term and long-term initiatives concurrently.

• History of leading and managing complex programs and teams effectively.

• Strong strategic acumen, including the capacity to identify and tackle significant strategic challenges.

• Ability to balance immediate needs with long-term objectives.

• Excellent interpersonal skills.

• Outstanding written, verbal communication, and presentation abilities.

• Good judgment and a strong ethical framework.

• Candidates must be authorized to work in the U.S. by any employer.

• Permanent work authorization in the United States is required.

• U.S. work visa sponsorship is not available now or in the future.

🏝️ Benefits

• 401(k) plan with Pfizer Matching Contributions.

• Additional Pfizer Retirement Savings Contribution.

• Paid vacation, holidays, and personal days.

• Paid caregiver/parental leave and medical leave.

• Medical, prescription drug, dental, and vision coverage.

• Bonus target of 20.0% of base salary through Pfizer’s Global Performance Plan.

• Eligibility to participate in Pfizer’s share-based long-term incentive program.

• Relocation assistance may be available based on business needs and/or eligibility.