Director, Social Media

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Take charge of the performance of GitLab's social media function and its impact on marketing and business objectives.

• Spearhead GitLab's global organic social media strategy, including channel plans and editorial focus.

• Oversee GitLab's YouTube strategy, encompassing channel structure, programming, video formats, packaging, optimization, subscriber growth, and watch-time enhancement.

• Collaborate with Growth Marketing on paid social initiatives, creative briefings, audience alignment, boosting, amplification, and performance analysis.

• Create audience-centric campaigns that align with company, product, brand, and talent objectives.

• Direct content planning and publishing across social channels while ensuring a consistent GitLab voice.

• Manage the social media budget, tooling infrastructure, and relationships with agencies, freelancers, and production partners.

• Work in partnership with Marketing, Communications, Product, Sales, Talent Acquisition, and other departments.

• Establish processes for collaboration within GitLab's all-remote, asynchronous environment.

• Utilize social listening, audience insights, and performance analytics to enhance content and guide marketing strategies.

• Lead social measurement frameworks, KPIs, dashboards, and reporting to marketing and executive leadership.

• Collaborate with DevRel on community engagement and industry discussions.

• Develop and manage creator, influencer, advocacy, and employee advocacy programs.

• Assist executives and experts in enhancing their social presence alongside Communications.

• Implement AI tools throughout the social workflow.

• Prepare for and guide responses to urgent or sensitive issues.

⛳️ Requirements

• Over 10 years of experience in social media, with at least 5 years in a senior managerial role leading social strategy for a global brand.

• Proven experience managing a social function comprehensively, including strategy, budget, headcount, tooling, and outcomes.

• Experience in leading teams, agencies, and cross-functional initiatives.

• Expertise in YouTube strategy, particularly in managing and expanding a brand or business channel.

• Hands-on experience in growing LinkedIn and X as key channels.

• Background in paid social programs, audience strategy, creative for paid initiatives, and analyzing paid performance metrics.

• Ability to connect social media initiatives with broader brand, communications, product, or business goals.

• Strong editorial acumen and the capability to distill complex topics into clear, engaging content.

• Proficiency in both short-form and long-form video content.

• Experience in establishing social measurement frameworks, KPIs, dashboards, and reporting schedules.

• Knowledge of building or scaling an employee advocacy program.

• Familiarity with Sprout Social, Meltwater, and EveryoneSocial or similar enterprise social tools.

• Experience executing social programs across various regions and languages.

• Capability to manage multiple priorities and make informed decisions in fast-paced environments.

• Ability to thrive in a distributed, asynchronous work setting.

• A strong passion for GitLab's mission, open source, artificial intelligence, and DevSecOps.

🏝️ Benefits

• Comprehensive benefits to support your health, finances, and overall well-being.

• Flexible Paid Time Off.

• Participation in Team Member Resource Groups.

• Equity Compensation & Employee Stock Purchase Plan.

• Growth and Development Fund.

• Parental Leave.