Director, Revenue Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the marketing pipeline targets for the Americas, including marketing-sourced pipeline, contributions, and performance.

• Create and implement regional revenue marketing strategies that align with sales priorities, business goals, and revenue objectives in the Americas.

• Collaborate with Americas Sales leadership to pinpoint pipeline deficiencies and design targeted programs to resolve them.

• Foster demand generation and accelerate pipeline growth for acquiring new logos, cross-selling, upselling, and expanding existing customer accounts.

• Design account-based and focused marketing initiatives for key accounts, industries, and strategic opportunities.

• Direct regional and field marketing resources, establishing priorities, performance expectations, and accountability.

• Ensure alignment of regional strategies with global messaging and campaign priorities.

• Collaborate with Sales on territory planning, account targeting, field events, executive engagements, and sales initiatives.

• Oversee the Global Campaign Manager and the execution of integrated global campaigns.

• Work with Product Marketing to convert positioning, messaging, product launches, and solution priorities into effective campaigns.

• Create scalable global campaign frameworks for regional implementation.

• Develop campaign briefs, objectives, target audiences, channel strategies, execution plans, and success metrics.

• Coordinate the execution of campaigns across Product Marketing, Digital Marketing, Marketing Operations, regional teams, and Sales.

• Align paid media, website conversion strategies, digital initiatives, and campaign tactics with revenue priorities.

• Collaborate on audience targeting, messaging, channels, budgets, and performance enhancement.

• Ensure consistent and actionable tracking, attribution, lead management, and reporting for campaigns.

• Monitor key performance indicators including sourced and influenced pipeline, lead-to-opportunity conversion rates, pipeline velocity, cost per opportunity, and campaign ROI.

• Partner with Revenue Operations and Marketing Operations for funnel measurement, attribution, reporting, and forecasting.

• Manage regional revenue marketing budgets based on their impact on the pipeline and ROI.

• Provide performance insights and recommendations to marketing and sales leadership.

• Build, coach, and nurture a high-performing regional revenue marketing team and Global Campaign Manager.

• Foster relationships across Sales, Product Marketing, Digital Marketing, Customer Success, and Revenue Operations.

⛳️ Requirements

• 8–12+ years of progressive experience in B2B marketing, with substantial experience in revenue marketing, demand generation, and either regional or field marketing.

• Proven track record of owning and achieving measurable marketing pipeline targets within a B2B SaaS or enterprise software environment.

• Demonstrated ability to lead regional or field marketing teams and manage integrated campaign execution effectively.

• Strong grasp of enterprise software go-to-market strategies, complex buying cycles, account-based marketing, and sales-led growth tactics.

• Advanced analytical skills with experience in managing marketing performance against pipeline, conversion, and revenue metrics.

• Strong business and financial acumen, capable of making data-driven decisions to optimize marketing investments.

• Experience in cultivating productive partnerships with Sales leadership and driving accountability for results.

• Proven ability to operate effectively across matrixed organizations where digital, product marketing, and operations are handled by different teams.

• Familiarity with Salesforce, marketing automation tools, and marketing performance analytics.

• Excellent communication, leadership, organizational, and project management capabilities.

• Ability to balance strategic planning with hands-on execution.

• Preferred: Experience in workflow automation, intelligent automation, low-code, or similar enterprise software categories.

• Preferred: Experience managing marketing initiatives across North America and Latin America.

• Preferred: Experience in global marketing organizations with centralized campaign development and regional execution.

• Preferred: Experience supporting both direct sales and partner-led go-to-market strategies.

• Preferred: Knowledge of AI-driven marketing, automation, and advanced campaign optimization techniques.

• Must meet U.S. work authorization requirements; Nintex participates in E-Verify.

🏝️ Benefits

• Global Gratitude and Recharge Days.

• Flexible, paid time-off policy.

• Employee wellness programs and counseling resources.

• Meaningful peer recognition and awards.

• Paid parental leave.

• Assistance with invention and patenting.

• Opportunities for community impact, including paid volunteer time.

• Intercultural learning and celebration initiatives.

• Multiple resources for learning and growth within an incredible global community.

• Twelve paid holidays.

• 401(k) plan with employer matching.

• Competitive benefits package.