Director, Rare Disease Product Marketing – Sales Enablement

This is a fully remote position, open to applicants in California.

📋 Description

• Take charge of product positioning and establish the core messaging framework for Zenith.

• Simplify intricate genomic science into straightforward value propositions for clinicians, genetic counselors, and health systems.

• Oversee the creation of sales and customer-facing materials, claims library, and MLR/compliance review processes.

• Keep track of competitive intelligence within the rare disease genomics field.

• Transform publications, real-world data, and utilization insights into effective messaging and tools for the field.

• Lead the product marketing efforts within the Zenith launch strategy.

• Design and implement sales onboarding, training programs, and ongoing educational initiatives.

• Enhance the customer journey from the initial call to routine ordering, focusing on implementation, EMR integration, and resource utilization.

• Act as the main day-to-day marketing liaison for Sales leadership and manage field feedback processes.

• Collaborate with Market Access and Reimbursement on creating field-ready tools and messaging.

• Identify customer segments and prioritize accounts using clinical, claims, and market data.

• Establish KPIs to monitor funnel health, ordering patterns, and adoption rates.

• Represent the Rare Disease Business Unit to Commercial Operations regarding CRM, reporting, forecasting, and ordering processes.

• Coordinate with clinical community marketing on KOLs, conferences, speaker programs, and integrated planning efforts.

• Work collaboratively across Sales, Medical Affairs, Product, Market Access, Commercial Operations, Regulatory, and Legal teams.

• Manage designated budgets and relationships with agency/vendor partners.

• Develop the business case and recruit additional resources as the business expands.

⛳️ Requirements

• A Bachelor's degree in Life Sciences, Business, or Marketing is required; an MBA, MPH, or advanced scientific degree is preferred.

• Over 8 years of commercial experience in diagnostics, genomics, or life sciences, including product marketing, sales enablement, commercial strategy, or sales operations.

• Proven success in supporting or leading product launches in complex clinical diagnostics or specialty environments.

• Strong preference for experience in genomics, rare diseases, or precision diagnostics.

• Experience collaborating directly with a field sales organization, including training, tools, and CRM/analytics.

• Experience in managing or developing a team is advantageous.

• Capacity to learn and translate complex clinical and genomic data into persuasive, compliant narratives for healthcare professionals and field teams.

• Comfort with interpreting segmentation, funnel, and commercial performance data.

• A track record of creating scalable commercial processes, enablement programs, and cross-functional workflows.

• Working knowledge of diagnostic reimbursement, LDT considerations, and payer dynamics.

• Ability to function effectively in environments with limited market data and where the playbook is still being established.

• Skill in influencing without authority and building partnerships with clinical and scientific experts.

🏝️ Benefits

• Annual performance incentive bonus.

• Long-term equity awards.

• Comprehensive health benefits including medical, dental, and vision.

• 401(k) plan with company match.

• Generous paid time off and company holidays.

• Additional wellness and work-life benefits.

• Life and disability insurance plans available for eligible employees and their dependents.

• Free testing for employees and their immediate families.

• Fertility care benefits.

• Pregnancy and baby bonding leave.

• Commuter benefits.

• Employee referral program.