Director, Product Marketing

This is a fully remote position, open to applicants in Alabama, +46 more states.

📋 Description

• Oversee the comprehensive go-to-market strategy, product positioning, and sales enablement for SmithRx's pharmacy benefits platform.

• Influence market perception and educate the industry on a novel approach to pharmacy benefits.

• Collaborate on cross-functional product launches involving Product, Clinical Programs, Sales, Customer Success, and Marketing.

• Formulate GTM strategies and clear messaging for AI-driven products and features.

• Build trust with employers, brokers, and members regarding AI in healthcare.

• Recruit, lead, and nurture a high-performing product marketing team.

• Establish unique positioning and messaging for brokers, HR leaders, members, and clinical partners.

• Develop sales enablement resources and product documentation, including pitch decks, case studies, battlecards, and solution handbooks.

• Set product marketing objectives, track GTM initiatives, and report campaign performance and product adoption to senior management.

• Conduct research on buyers and end-users to shape the product roadmap and prioritize feature development.

• Manage competitive analysis and identify strategic opportunities.

• Collaborate with Growth and Brand Marketing on campaign narratives, partnerships, and co-marketing initiatives to enhance pipeline and brand visibility.

⛳️ Requirements

• Over 10 years of experience in product marketing.

• A minimum of 4 years in a leadership or management role, building and scaling PMM teams for B2B or B2B2C technology companies.

• Bachelor's degree in marketing, business development, or a related field (MBA preferred).

• Proven experience in category creation at a disruptive company that fundamentally altered a category.

• Experience in bringing AI-driven products or features to market.

• Ability to craft narratives that build trust, demystify complex technologies, and address skepticism in highly regulated sectors.

• Experience utilizing AI tools to enhance marketing operations, content creation, and team efficiency.

• Demonstrated ability to create audience-specific messaging.

• Proven history of successfully launching complex new products and generating measurable revenue impact.

• Strong cross-functional influence and relationship-building skills with Product Management, Sales leadership, and Executive teams.

• Maturity and operational adaptability in a fast-paced environment.

• Strong data analysis and reporting skills.

• Experience in PBM, health insurance, or digital health is highly preferred.

• Candidates based in the San Francisco Bay Area, Salt Lake City, or Dallas are preferred.

🏝️ Benefits

• Medical, Pharmacy, Dental, Vision, and Life Insurance, along with AD&D Insurance.

• Flexible Spending Benefits.

• 401(k) Retirement Savings Program.

• Short-term and long-term disability coverage.

• Discretionary Paid Time Off.

• Paid Company Holidays.

• Wellness Benefits.

• Commuter Benefits.

• Paid Parental Leave benefits.

• Employee Assistance Program (EAP).

• Well-stocked kitchen available in office locations.

• Opportunities for professional development and training.

• Potential for bonuses, commissions, or equity.

• Mental health support.