Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of product marketing strategy and content creation for NeuroFlow’s health plan and managed care sector.

• Establish the go-to-market strategy, messaging framework, and launch plan for an AI-powered behavioral health IT and services suite.

• Oversee go-to-market planning and execution for key solutions, including segmentation, ideal customer profile definition, messaging, sales readiness, launch timeline, and post-launch evaluation.

• Collaborate with Product from roadmap assessment through general availability to create market-ready narratives for new features.

• Conduct post-launch retrospectives utilizing adoption metrics, win/loss signals, and feedback from the field.

• Organize product and service features into standardized, buyer-focused solutions.

• Specify solution parameters, naming conventions, and packaging in conjunction with Product, Sales, and commercial leadership.

• Maintain a solution map centered around identified buyer challenges.

• Own and enhance platform and solution positioning and messaging.

• Convert clinical and technical features into economic value narratives.

• Perform regular win/loss analysis and integrate feedback from the field.

• Develop and sustain pre-sales ROI calculators and financial impact models based on payer and/or provider economics.

• Create user stories, demo narratives, scripts, battlecards, discovery guides, and objection-handling materials.

• Train and certify the field on launches, positioning changes, and enablement resources; monitor adoption rates.

• Work closely with commercial leadership and Product management to bridge the roadmap, messaging, and pipeline.

• Represent buyer and field insights in Product and company strategy discussions.

• Collaborate with the VP of Marketing on demand generation, enablement, and the comprehensive go-to-market calendar.

⛳️ Requirements

• Over 10 years of product marketing experience, preferably with a focus on health plans and managed care organizations.

• More than 3 years of direct experience managing and developing a product marketing or marketing team.

• Proven success in establishing product marketing strategies and go-to-market guidance for technically complex, B2B SaaS IT-plus-services products in healthcare.

• History of collaborating with senior leadership to determine team and functional priorities and being accountable for the outcomes of those decisions.

• In-depth knowledge of healthcare industry trends and buyer personas across both commercial and government sectors.

• Capability to secure agreement from senior leaders and executives on sensitive or ambiguous issues without jeopardizing relationships.

• Exceptional analytical and strategic thinking skills.

• Ability to translate technical concepts into compelling value propositions that resonate at the leadership level.

• Data-informed decision-making approach with experience utilizing analytics to shape team and functional strategy.

• Proven ability to lead through influence across product, sales, and client success teams without formal authority over those areas.

• Must adhere to NeuroFlow’s Information Security Policies and associated security responsibilities.

🏝️ Benefits

• Flexible work hours.

• Unlimited paid time off.

• Wellness benefits for physical and mental health.

• Medical insurance coverage.

• Parental leave.

• 401K retirement plan.

• Company-sponsored events.

• Employee referral program.

• Onsite gym facilities.

• Dog-friendly office environment.

• Office snacks available.

• Commuter benefits.

• Onsite massage services.