Director, Product Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Propel commercial growth by converting Miratech’s offerings into solutions that are relevant in the market, thereby enhancing pipeline development and increasing revenue.

• Design clear solution frameworks, encompassing portfolios, bundles, and use cases.

• Establish standardized naming conventions, packaging, and pricing strategies for the offerings.

• Take ownership of comprehensive go-to-market strategies for both new and existing solutions.

• Identify target segments, personas, and use cases to delineate positioning.

• Formulate unique value propositions and convert technical services into business results.

• Create tools to enable sales such as presentations, battlecards, and case studies.

• Provide training to sales teams on offerings and messaging.

• Leverage market intelligence to guide offering development and lifecycle management.

• Aid in establishing scalable go-to-market foundations and measurable revenue impacts.

• Function as a player-coach, balancing strategic vision with practical execution.

• Execute additional responsibilities consistent with the role's objectives.

⛳️ Requirements

• Over 10 years of experience in Product Marketing within technology-centric domains such as IT services, SaaS, cloud computing, customer experience, AI, or digital transformation.

• Demonstrated experience in developing product positioning, value propositions, messaging frameworks, and go-to-market strategies for intricate B2B technology products.

• Strong aptitude for translating technical capabilities into coherent commercial narratives, sales materials, and market-facing propositions.

• Robust background in market and competitive intelligence.

• Experience collaborating with Sales, Delivery, Product, Alliances, and Executive teams to facilitate revenue growth and effective market execution.

• Strong analytical skills, including the use of commercial, pipeline, and performance data to assess marketing effectiveness and enhance GTM strategies.

• Exceptional communication skills in English.

• Ability to craft executive-level content, influence key stakeholders, and clearly present complex concepts.

• A graduate degree in Marketing, Business, or a related discipline.

🏝️ Benefits

• Health insurance.

• Language courses.

• Relocation program.

• Opportunities for professional development.

• Certification programs.

• Mentorship and talent investment initiatives.

• Internal mobility opportunities.

• Internship programs.

• Collaboration on significant projects for leading global clients.

• An inclusive and supportive work environment.

• Open lines of communication.

• Regular team-building social events.

• Commitment to sustainable business practices emphasizing IT education, community empowerment, fair operating practices, environmental sustainability, and gender equality.

• Equal opportunity employment.