Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop engaging value propositions, unique differentiators, and messaging frameworks that resonate with a variety of audiences while ensuring brand consistency across all platforms.

• Carry out competitive analysis to guarantee that the messaging is distinct and stands out in the marketplace.

• Conduct research to create comprehensive provider and consumer personas (e.g., families with young patients, adult patients, hospital-based providers, primary care, etc.) that highlight their specific pain points and motivations.

• Outline the overarching B2B and B2C customer journeys, demonstrating how core positioning and value propositions logically and seamlessly progress through each phase of the lifecycle—from initial brand discovery to active onboarding and retention.

• Oversee the complete execution of go-to-market strategies for new services, enhancements to care models, or new target demographics.

• Build robust, trust-based relationships with C-suite and executive stakeholders, utilizing high emotional intelligence to navigate uncertainty, drive cross-functional collaboration, and advance strategic initiatives.

• Collaborate with the VP of Marketing and the Creative Director to establish a provider brand strategy that builds clinical authority, nurtures trust, and fosters long-term loyalty.

• Co-lead the formation and management of a Provider Advisory Board that functions as an internal advisory group as well as an external brand ambassador alongside the VP of Clinical Affairs.

• Work with Commercial stakeholders and Clinical Affairs to identify which high-impact, valuable resources, collateral, content, and speaking engagements enhance provider engagement, acquisition, and retention.

• Offer guidance and direction to channel owners on how to effectively utilize the messaging and content within their respective channels.

• Perform additional duties as assigned.

⛳️ Requirements

• Over 8 years of progressive experience in product marketing or go-to-market roles, with a demonstrated history of successfully launching B2B and B2C products.

• Experience in the healthcare industry (working across payer, provider, or patient/consumer models) is mandatory.

• Proven capability to manage, mentor, and develop a high-performing team, creating an inclusive, high-trust atmosphere through ongoing coaching, clear goal-setting, and personalized professional advancement.

• Exceptional interpersonal skills and emotional intelligence, with a proven track record of establishing immediate credibility with senior leaders, managing intricate stakeholder dynamics, and influencing without formal authority.

• In-depth understanding of full-funnel digital marketing, content strategy, and campaign management.

• Excellent written and verbal communication skills, with an aptitude for converting complex clinical capabilities into clear, persuasive narratives.

🏝️ Benefits

• Flexible PTO policy (3-5 weeks per year recommended) plus 11 paid company holidays.

• Generous parental leave.

• Competitive Medical, Dental, Vision, Life, and AD&D insurance options.

• Equip covers a substantial percentage of benefits premiums for individuals and families.

• Spring Health, a fully employer-paid mental health benefit through Guardian.

• Access to 5 complimentary therapy sessions and 5 free coaching sessions each year for you and each of your dependents.

• Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial assistance, and more!

• HealthJoy, a completely employer-paid platform connecting you to a healthcare concierge who can assist in navigating your benefits.

• 401K option available!

• $50 monthly stipend added directly to an employee’s paycheck to cover home internet costs.

• $250 monthly stipend available for using a co-working space.

• Initial work-from-home stipend of up to $500.

• Reload of $200 on the home office stipend at the 3-year mark and every other year thereafter (years 5, 7, etc.).

• Company laptop provided.