Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the product marketing strategy, develop value propositions, structure pricing architecture, execute launches, and conduct competitive market analysis.

• Design and implement therapy-specific go-to-market launch strategies for Empower’s comprehensive portfolio.

• Create value propositions and product positioning tailored to each therapy area.

• Act as the integrative link among all functions involved in a product’s commercial lifecycle.

• Develop an AI-driven market intelligence capability that consolidates competitive insights.

• Keep a close watch on the entire compounding and functional medicine competitive landscape.

• Manage a voice-of-customer initiative that gathers insights from prescribers, telehealth partners, and patients.

• Define and continually enhance the overall experience for both patients and providers.

• Position Empower as the leading authority in its therapy areas through the use of clinical case studies.

• Provide the Sales team and telehealth partner network with the necessary product knowledge, materials, and tools to facilitate conversions at the point of prescription.

• Recruit and guide a high-performing marketing team.

⛳️ Requirements

• More than 10 years of experience in product marketing, including at least 3 years in a Director role.

• A Bachelor’s degree is required; an MBA is preferred.

• Extensive domain knowledge in areas such as men’s health, women’s health, weight management, dermatology, longevity, peptides, sexual health, and cognitive health.

• Demonstrated expertise in pricing strategies.

• Familiarity with FDA, DEA, and USP regulatory standards.

• Strong skills in data analytics, closed-loop attribution, and predictive modeling.

• Excellent cross-functional leadership and executive communication abilities.

• Practical experience with AI marketing tools, including generative AI, predictive analytics, and performance dashboards.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Paid time off.

• 401(k) matching.

• Wellness perks.

• IV therapy.

• Compounded medications.