Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the strategy and implementation of marketing initiatives to enhance sales, adoption, and growth of i-Ready digital instruction and professional learning.

• Establish positioning and messaging for instructional and professional learning solutions.

• Drive impactful product launches and develop go-to-market strategies.

• Collaborate on generating demand and executing renewal campaigns.

• Provide sales and service teams with unique narratives, tools, training, content, and assets.

• Conduct research on market trends, customers, EdTech developments, and competitors, translating insights into actionable strategies.

• Oversee the creation of product-related website content, collateral materials, presentations, and case studies.

• Work alongside Customer Marketing to identify and highlight success stories from educators and districts.

• Define key performance indicators (KPIs) and report on initiative effectiveness to senior leadership.

• Manage and mentor a team of product marketers.

• Foster cross-functional collaboration among Product, Research, Sales, Growth Marketing, Partner Success, Revenue Operations, and other teams.

• Promote innovation, accountability, and continuous improvement within the marketing organization.

⛳️ Requirements

• A minimum of 8 years in product marketing or similar roles.

• At least 3 years of experience in a leadership capacity.

• Demonstrated experience within the EdTech sector.

• Strong comprehension of K–12 education markets, buyer personas, and procurement processes.

• Preferably experienced in the K–12 digital instruction market.

• Skilled in strategic thinking, storytelling, and analysis.

• Capability to influence cross-functional teams and lead high-performing groups.

• Bachelor’s degree in Marketing, Business, or a related discipline.

• Significant experience in product marketing, portfolio marketing, or go-to-market leadership.

• Proficient at translating research, data, and market insights into clear and compelling narratives.

• Proven track record of leading complex, cross-functional initiatives in matrixed organizations.

• Experience managing product launches and sales enablement for sophisticated or research-backed products.

• Skilled in defining KPIs and utilizing performance data to inform decision-making.

• Leadership experience focused on coaching, strategic growth, and maintaining high standards.

• Experience in education, edtech, or research-driven settings is strongly preferred.

🏝️ Benefits

• Eligibility for the company bonus plan.

• Medical insurance coverage.

• Dental insurance coverage.

• Vision insurance coverage.

• Basic life insurance provided.

• 401(k) plan with employer matching.

• Flexible vacation and sick leave policy.

• Twelve paid holidays annually.

• Winter office closure between Christmas and New Year's.

• Additional perks and benefits offered.