Director, Product Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• The Director of Product Marketing serves as a strategic commercial leader tasked with transforming CPI’s product portfolio into effective market positioning, driving revenue growth, and enhancing sales performance.

• Facilitate the commercial success of CPI’s product offerings.

• Formulate and implement go-to-market strategies for new products, enhancements, and market expansions.

• Collaborate with Product Management to convert roadmap investments into market opportunities and revenue results.

• Develop commercialization strategies that optimize adoption, retention, and growth.

• Establish compelling product positioning and distinct messaging.

• Craft value propositions that cater to buyers, decision-makers, instructors, and learners.

• Maintain consistency across marketing, demand generation, sales enablement, customer communications, and thought leadership efforts.

• Create market narratives that enhance CPI’s competitive stance.

• Lead the pricing and packaging strategy for CPI’s portfolio.

• Propose and execute pricing models that bolster growth, profitability, and customer value realization.

• Develop business cases for new monetization ventures.

• Equip Sales, Customer Success, and Partner teams with essential tools for success.

• Generate playbooks, competitive battlecards, objection-handling documents, product training materials, and launch assets.

• Oversee launch planning and execution throughout the organization.

• Assess launch effectiveness and continuously enhance performance.

• Act as the market's representative voice.

• Track competitive activities, market trends, emerging technologies, and customer requirements.

• Serve as a vital link between Product, Marketing, Sales, Customer Success, and Executive Leadership.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Product Management, or a related discipline.

• Over 8 years of experience in Product Marketing, Product Management, Go-to-Market Strategy, Commercialization, or related fields.

• At least 3 years of leadership experience overseeing product marketing teams or spearheading cross-functional initiatives.

• Proven track record in launching and scaling B2B products, services, or educational solutions.

• Experience in developing and executing commercialization strategies that yield measurable revenue growth.

• Established experience collaborating with Product, Sales, Customer Success, and Marketing teams.

• Expertise in creating sales enablement programs that enhance adoption, win rates, and revenue results.

• Strong knowledge of pricing, packaging, positioning, and market segmentation strategies.

• Experience in analyzing customer, market, and competitive data to guide strategic decisions.

🏝️ Benefits

• Competitive salary

• Comprehensive benefits package

• 401(k)

• Paid Time Off (PTO)

• Health & Wellness Days

• Paid Volunteer Time Off

• Opportunities for continuing education and training

• Hybrid / Remote work schedule

• Paid Parental Leave