Director, Product Management – Growth Platforms

This is a fully remote position, open to applicants in Canada.

📋 Description

• Define and lead the product strategy and roadmap for Growth Platforms encompassing promotions, loyalty, CRM, customer segmentation, and marketing data.

• Spearhead the creation of a unified promotions and offers platform that supports various products, channels, customer segments, and promotional mechanics.

• Develop data and segmentation capabilities to gain insights into customer behavior and formulate actionable audiences for personalized offers and experiences.

• Collaborate with Marketing to enhance CRM and lifecycle marketing capabilities, focusing on targeting, activation, experimentation, and measurement.

• Create shared growth capabilities that support online Sportsbook and Casino operations as well as digital retail and loyalty experiences.

• Construct flexible platforms and self-service capabilities that empower Marketing and business teams to initiate, manage, and optimize campaigns and offers.

• Work alongside Data and Engineering teams on customer data, event architecture, integrations, decision-making, and measurement capabilities.

• Set KPIs and experimentation frameworks to evaluate the incremental impact of promotions, offers, CRM, and loyalty investments.

• Mentor and develop Product Managers while expanding the team and establishing portfolio ownership.

• Influence and align senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance, and various business teams.

• Perform additional duties as required.

⛳️ Requirements

• Over 8 years of experience in product management.

• More than 2 years of experience in people leadership.

• Proven experience in building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms at scale.

• In-depth understanding of customer and marketing data, including segmentation, audience creation, behavioral data, activation, experimentation, and measurement.

• Ability to translate large and complex customer datasets into actionable segments, targeting strategies, or personalized customer experiences.

• Strong technical fluency and experience collaborating with Engineering and Data teams on data architecture, platforms, APIs, event streams, integrations, and decision systems.

• Experience in building platforms or tools utilized by Marketing, CRM, Growth, or other internal teams for creating and managing customer experiences.

• Proven track record in defining a multi-year product strategy and translating it into focused roadmaps that yield incremental business value.

• Strong analytical judgment with experience utilizing experimentation and measurement to discern incremental impact and optimize investments.

• Capability to operate across customer experience, technology, data, marketing, and business strategy while fostering alignment among highly cross-functional teams.

• Exceptional executive communication and stakeholder management skills.

• Experience with large-scale consumer platforms, marketplaces, commerce, fintech, travel, loyalty, retail, or other enterprises with advanced personalization and lifecycle marketing features is a plus.

🏝️ Benefits

• Competitive compensation package.

• Fun, relaxed work environment.

• Education and conference reimbursement.

• Parental leave top-up.

• Opportunities for career advancement and mentoring others.

• Comprehensive benefits with options, expert guidance, and continuous support for employees' physical, financial, and emotional well-being.

• Bonus eligibility for most non-sales roles.