Director, Product Launch – GTM

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the PTC NEXT program, which includes the company's Spring and Fall product launches.

• Manage the Season plans, encompassing scope, timeline, budget, milestones, and narrative, from initiation through the post-Season evaluation.

• Implement the Season operating model across various departments including Product, Marketing, Sales, Customer Success, Enablement, Partners, and Communications.

• Establish ownership, deliverables, responsible parties, and deadlines for all launch workstreams.

• Produce launch kits, sales enablement materials, on-demand content, and coordinate the flagship PTC NEXT event.

• Provide guidance and alignment for Launch GTM Leads during product launches.

• Collaborate with Product Management to clarify markets, personas, buyers, use cases, and initial Ideal Customer Profiles (ICPs).

• Incorporate positioning, messaging, and launch tiering into the go-to-market (GTM) strategies.

• Determine launch categories and suggest appropriate launch treatments.

• Assist in designing beta and early-access programs and in recruiting customer references.

• Manage the GTM forum and maintain a risk log.

• Own the GTM launch playbook and the G0–G8 stage-gate model.

• Work closely with Field GTM, Product, and Customer Success leaders to establish GTM plans.

• Monitor GTM and product launch preparedness in collaboration with NPI program managers.

• Mentor new Launch GTM Leads.

• Conduct structured reviews and use feedback to make updates to the playbook.

• Lead through influence across Product, Marketing, Sales, and Customer Success teams without having direct reports.

⛳️ Requirements

• 7+ years of experience in B2B enterprise software, specifically in product marketing, product launch management, or go-to-market (GTM) program management.

• 5+ years of experience leading cross-functional product launches from strategy development to execution within a matrixed organization.

• Proven ability to coordinate efforts among Product Management, Marketing, Sales, Customer Success, and Sales Enablement without direct authority.

• Experience managing multiple simultaneous product launches or a recurring launch program.

• Expertise in developing GTM plans that include market definition, positioning, messaging, pricing input, sales enablement, and customer success preparedness.

• Demonstrated experience in defining launch KPIs or scorecards and reporting results to senior leadership.

• Familiarity with stage-gate or New Product Introduction (NPI) processes is preferred.

• Previous partnership with Product Management and quota-carrying sales teams for GTM plans and launch readiness is desirable.

• Background in marketing CAD, PLM, ALM, SLM, or industrial/manufacturing software is preferred.

• Experience with launches linked to a flagship customer event is advantageous.

• Prior design experience for beta or early-access programs is preferred.

• Must be authorized to work in the United States without the need for current or future sponsorship from PTC.

🏝️ Benefits

• Eligibility for performance-based bonuses.

• Employee share purchase program (ESPP) offering discounted PTC stock.

• Opportunities to participate in equity programs.

• Comprehensive medical, dental, and vision insurance.

• Paid time off and sick leave benefits.

• Tuition reimbursement program.

• 401(k) contributions with employer matching.

• Flexible spending accounts available.

• Life insurance coverage.

• Disability insurance coverage.

• Generous commuter subsidy for employees assigned to an office location.