Director, Performance Media – Digital Customer Acquisition

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Oversee the entire digital performance portfolio, including paid search, paid social, display, video, affiliate, and emerging channels.

• Manage a substantial media budget aimed at efficiently expanding the customer base.

• Optimize and operate the digital performance marketing portfolio focusing on expenditures, systems, CPA, and cost-per-subscriber objectives.

• Improve data, tools, and reporting frameworks.

• Implement a thorough testing and learning strategy.

• Guide and mentor in-house channel managers, growth marketers, and analysts.

• Oversee the integrated agency partnership, setting performance expectations, accountability measures, and fostering productive working relationships.

• Collaborate with teams from Acquisition, Brand, Creative, E-commerce, Product, Offline, SEO, Analytics, Content, and PR.

• Establish continuous testing protocols for creative elements, copy, audience targeting, landing pages, and page performance.

• Ensure transparency in channel performance, attribution modeling, and data pipelines.

• Provide actionable performance insights to executive leadership, linking digital initiatives to business results.

• Mentor and nurture the in-house team.

⛳️ Requirements

• Minimum of eight years of hands-on multi-channel digital performance marketing experience, managing a diverse portfolio of digital channels.

• At least five years of experience leading performance channel specialists.

• Proficient in Search, Social, Affiliate, Video, Display, and ROF.

• Experience in D2C subscription, e-commerce, or similar environments where customer education plays a role in the acquisition process.

• Capability to meet internal business objectives and channel-specific platform targets.

• Proficient in utilizing data to elucidate performance, trends, and subsequent actions.

• Strong understanding of business KPIs, including CPA, CAC, LTV:CAC, Payback, and Churn.

• In-depth knowledge of media channel KPIs such as CPC, CTR, cATC, CVR, and Engagement.

• Experience with attribution modeling and web analytics tools.

• Skill in translating complex performance metrics into clear business narratives for executive and cross-functional teams.

• Proficiency in MS Office/Google Workplace, Slack, Tableau, Hex, Invoca, Innovid, and media platforms including Google, Meta, iSpot, and Impact.

• Creative insight into contemporary consumer behavior.

• Experience managing or organizing agency relationships.

• Familiarity with Offline channels and SEO is a plus.

🏝️ Benefits

• A mission- and values-driven culture, providing a safe and inclusive environment for personal and professional growth.

• A comprehensive total rewards package that promotes wellness and ensures security for SimpliSafers and their families.

• Complimentary SimpliSafe system and professional monitoring for your residence.

• Employee Resource Groups (ERGs) that foster community, offer networking opportunities, mentorship, development, and advocacy for change.

• Annual bonus program.

• Equity options.

• Medical coverage.

• Retirement plans.

• Lifestyle benefits.