Director – Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of ZRG's paid media strategy and its execution across various platforms including paid search, paid social, programmatic, content syndication, intent-based targeting, and display.

• Facilitate cost-effective lead and pipeline generation while overseeing channel strategy and budget management.

• Create and enhance full-funnel paid programs, including landing pages, conversion rate optimization, and A/B testing initiatives.

• Formulate AI-driven market signaling and lead nurturing strategies.

• Implement post-hire engagement marketing and cross-selling initiatives across ZRG's service lines.

• Develop lifecycle nurturing campaigns aimed at enhancing client retention and expansion.

• Collaborate with client success, delivery, account, business unit marketing, sales, and commercial teams.

• Spearhead a comprehensive SEO strategy, which encompasses keyword research, search intent mapping, technical SEO, on-page SEO, and content SEO.

• Direct strategy and optimization efforts for email campaigns, marketing automation, websites, and organic social media.

• Manage the roadmap for Pardot/Salesforce Marketing Cloud, which includes lead scoring, segmentation, nurture flows, and CRM integration.

• Establish performance marketing measurement frameworks, KPIs, dashboards, attribution models, and reporting schedules.

• Conduct weekly, monthly, and quarterly performance evaluations while promoting testing and optimization.

• Oversee and report on budgets allocated for media, agencies, tools, and vendors.

• Collaborate with revenue operations and sales leadership on lead handoffs, attribution, and funnel visibility.

• Supervise the Manager of Performance Marketing and coordinate with agency partners, media buyers, and contractors.

• Develop team structure, hiring plans, and operational models in collaboration with GTM Operations.

• Cultivate a high-performance, experimental culture while leveraging AI with appropriate human oversight.

⛳️ Requirements

• A minimum of 8 years of experience in paid media, demand generation, and marketing operations.

• Preferably experience in B2B professional services, SaaS, or a similarly intricate consultative sales environment.

• Demonstrated ability to generate pipeline and revenue through both paid and owned channels.

• Extensive knowledge in paid search, paid social, programmatic, and marketing automation.

• Experience with cross-selling and lifecycle marketing strategies.

• Capability to collaborate with business unit leaders, sales teams, and commercial partners to align marketing strategies with revenue objectives.

• Strong analytical skills with the ability to create reports and utilize data for informed decision-making.

• Experience in leading teams and managing agency partnerships.

• Proficiency in talent development, holding partners accountable, and building an effective team.

• Comfort with ambiguity and developing new functions.

• Proficiency in Mac environment compatibility.

🏝️ Benefits

• Comprehensive benefits package.

• Mac preferred environment.