Director, Performance Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the quarterly and long-term performance marketing strategy encompassing paid, lifecycle, and conversion channels to achieve signup objectives.

• Offer leadership a comprehensive overview of paid performance and formulate contingency strategies.

• Manage ad copy, creative content, bidding approaches, and budget distribution across paid search and display channels.

• Propel both horizontal volume expansion and vertical growth for larger transactions.

• Identify and assess opportunities for investment in new channels such as paid social, affiliate marketing, direct mail, and out-of-home advertising.

• Collaborate with leadership to ensure alignment on channel investments and measurement metrics.

• Link paid expenditure to pipeline and revenue with Sales and RevOps teams.

• Synchronize paid acquisition efforts with content strategy, social media, SEO, and AEO initiatives.

• Represent Help Scout’s performance marketing insights in a competitive landscape.

• Establish Help Scout’s role in AI-driven discovery, AI summaries, and LLM-based responses.

• Develop a 12–18 month performance marketing roadmap, outlining future staffing requirements.

• Report directly to the VP of Marketing and collaborate with Marketing, Sales, Product, Support, and company leadership.

⛳️ Requirements

• Minimum of 7+ years in performance or growth marketing, including ownership of strategy for a B2B SaaS organization.

• Extensive experience in paid/performance marketing, specifically managing strategy for B2B SaaS companies.

• Proficient in various paid channels and search landscape benchmarks, including PPC, CPM, and ROAS.

• Capable of handling ambiguity, limited budgets, and a streamlined marketing team.

• Strong analytical capabilities with substantial experience in Google Analytics, Google Tag Manager, and attribution tools.

• Skilled at transforming data into clear recommendations for leadership.

• Experienced in conducting rapid experiments and adjusting strategies based on data insights.

• Regular use of AI tools, with concrete examples of enhancing delivery speed, quality, or scale.

• Exceptional verbal and written communication skills.

• Proficient in building relationships and communicating effectively within a remote, asynchronous organization.

• Ability to present insights and strategies to senior leadership and cross-functional teams.

• Must have authorization to work in the United States; Help Scout does not provide visa sponsorship.

• Experience in B2B SaaS environments.

• Background in managing performance marketing for SMB and/or midmarket segments.

• Bonus: Experience in managing an agency and/or direct reports.

🏝️ Benefits

• Competitive salary and a transparent internal salary formula based on market data.

• Flexible time off – you determine the holidays and vacations that suit you best.

• 12 weeks of fully paid parental leave for all new parents, including those who adopt or foster.

• A home office stipend to assist with your setup and productivity.

• A co-working stipend of up to $300 per month if you prefer to work outside your home.

• An annual professional development stipend of $1,800 to support your growth in your field.

• Comprehensive health insurance for you and your dependents if you're located in the U.S. or Canada.

• Fully remote work environment.